Author: rssmasher

Most of the United States’ 20 largest immigrant groups experienced increases in naturalization rates between 2005 and 2015, with India and Ecuador posting the biggest increases among origin countries.

As broadcast networks roll out new series each season, some of them rely on tried-and-true launching pads on their schedule, usually following their biggest shows. CBS uses the post-Big Bang Theory slot to debut hits like Young Sheldon, Kevin Can Wait and Scorpion, while NBC relies on The Voice to funnel viewers to the premieres…

Facebook has placed a great deal of emphasis on Facebook Live and groups in recent months, and the newest feature it is testing combines the two. Vice president of product Fidji Simo announced in a Facebook post that the social network started testing a feature “with a handful of groups” Wednesday called Watch Party. Watch…

Remember that one time Business Insider ran an article on what dishwashers look like on the inside while they’re running? There’s a market for that. In partnership with Frog, Heatworks has launched the Tetra, a delightfully diminutive countertop dishwasher that actually lets you watch goods get clean. Think of it as the perfect accompaniment to…

GoDaddy, the online brand, which was a Big Game staple for years, is sitting out Super Bowl LII, although in another way the brand is returning to its roots. After skipping Super Bowl 50, GoDaddy turned to new agency Bullish for last year’s effort which kickstarted a yearlong campaign built around a character designed as…

Air Raider. Arctic Angel. King Quad. Storm Tamer. Winged Wonder. These are some of the “superheroes” appearing in mcgarrbowen’s new United Airlines campaign ahead of the 2018 Winter Olympic and Paralympic Games in PyeongChang, South Korea, next month. We’re not talking about marvels (or even Marvels) who leap tall buildings in a single bound, spin…

Snapchat’s ad-tech pipes are getting a little deeper. For advertisers that run ads that promote app installs (by prompting users to swipe on the screen to download an app), brands can now deep link their campaigns that prompt consumers to re-engage with specific features of the app. Used by various app marketers on platforms like…

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Should brands be wary of the net neutrality rollback? Republican FCC Commissioner Michael O’Rielly aimed to put their minds at ease at AdExchanger’s Industry Preview in New York on Wednesday. The FCC, led by Chairman Ajit Pai, voted along party lines to repeal net neutrality in mid-December. The worry is that without rules to disallow… Continue reading »

The post Industry Preview: FCC Commish O’Rielly Defends The End Of Net Neutrality, But The Debate Rages On appeared first on AdExchanger.

The share of U.S. women at the end of their childbearing years who have ever given birth was higher in 2016 than it had been 10 years earlier.

Agency execs have increasingly used Google Preferred channels to supplement broadcast, cable and national syndication upfront buys. But that level of inventory looks to be shrinking.