Author: rssmasher

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Bud Light’s King Gives the Worst Battle Speech Ever in the Latest ‘Dilly Dilly’ Ad

Every great king eventually gives a great wartime speech. Think of Henry V at Agincourt. Or William Wallace at Stirling Bridge. Or … the Bud Light king in Wieden + Kennedy’s “Dilly Dilly” campaign? Well, he tries. The Bud Light monarch isn’t quite as eloquent as his forebears, but to be fair, he does get…

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Verizon, NBA Expand Partnership With Mobile Streaming Deal

How’s this for teamwork: Verizon, which last year acquired Yahoo for $4.5 billion, will be offering eight free out-of-market National Basketball Association games on mobile devices through Yahoo
Sports and will offer its League Pass subscription at a discounted $99 a season on all of it platforms. The new arrangement expands a $400 million content marketing partnership Verizon and the NBA
signed in late 2015.

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TAG Requires Publishers To Use Ads.Txt

The ad industry’s Trustworthy Accountability Group will require publishers to implement the anti-fraud tool ads.txt in order to receive a seal stating they are “certified” against fraud.

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Automation Helps Niche TV Network Reelz Navigate The Cross-Screen Ecosystem

AdExchanger |

Reelz, an independent cable and satellite TV network, combines technology and direct sales to compete with larger media conglomerates. Although Reelz has added more than 75 new advertisers in the last two years, competition is steep with a sea of brands such as E!, Entertainment Tonight and TMZ dominating the celebrity and entertainment category. But… Continue reading »

The post Automation Helps Niche TV Network Reelz Navigate The Cross-Screen Ecosystem appeared first on AdExchanger.

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Stephen Hawking – The Nature of Black Holes

Stephen Hawking - The Nature of Black Holes
Professor Hawking examines scientific thinking about black holes and challenges the idea that all matter and information is destroyed irretrievably within them. He explains his own hypothesis that black holes may emit a form of radiation, now known as Hawking Radiation. He discusses the search for mini black holes, noting that so far “no-one has found any, which is a pity because if they had, I would have got a Nobel Prize.” And he advances a theory that information may remain stored within black holes in a scrambled form.

Recorded: Jan 2016
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Prof. Robert Sapolsky – The Neuroscience Behind Behavior

Prof. Robert Sapolsky - The Neuroscience Behind Behavior
Robert Sapolsky is an American neuroendocrinologist and author. He is currently a professor of biology, and professor of neurology and neurological sciences and, by courtesy, neurosurgery, at Stanford University.

Recorded: May 2017
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Is Facebook’s Latest Algo Change A Paid-Media Apocalypse? Exec Carolyn Everson Says No

AdExchanger |

When Facebook said it would change its news feed algorithm to prioritize users’ families’ and friends’ posts, advertisers worried it would also affect how paid placements are bought and sold. Would this reduce the amount of available inventory? Would it drive up costs? Facebook’s VP of global marketing solutions, Carolyn Everson, sought to assuage the… Continue reading »

The post Is Facebook’s Latest Algo Change A Paid-Media Apocalypse? Exec Carolyn Everson Says No appeared first on AdExchanger.

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Adobe And AppNexus Shed Light On All Fees From DSP To SSP

AdExchanger |

Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot program. Adobe Advertising Cloud will reveal all fees taken by the DSP, including the platform fee and any add-ons, as well as AppNexus’ bill to the publisher, which will help marketers track media dollars through… Continue reading »

The post Adobe And AppNexus Shed Light On All Fees From DSP To SSP appeared first on AdExchanger.

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