Now that social media is so supremely essential in brand messaging, there are a lot of layers underneath what makes a successful post, video or tweet. This year, brands tried to utilize the popularity of emerging formats like video, and they kept politics in mind when creating assets while inspiring their fans through acts of…
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Why Influencers Love and Hate the New 280-Character Tweets
I’ve always loved the concept of microblogging and the challenge of fitting a thought into 140 characters–it encourages creativity and sharpness. But Twitter isn’t what Twitter used to be back in the day when conversation was a hallmark. Now it’s an endless stream of news and rants. And let’s face it: Some celebrities and politicians…
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Nintendo Delays Rollout of Larger Switch Game Cards Until 2019
Nintendo told outside game developers it is delaying delivery of 64-gigabyte game cards for the Switch console, meaning gamers may have to wait longer for some data-rich software titles.
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The Top Stories And Trends Of 2017 In Data-Driven Advertising
AdExchanger |
What interested AdExchanger readers most in 2017? The most popular stories of the year show that header bidding’s evolution remained a hot topic – server-to-server integrations, in-app header bidding and supply-path optimization. But 2017 was also a year of upheaval. Fallout from Apple’s Safari changes and Google’s YouTube changes concerned many readers. And there was… Continue reading »
Lotame Eyes International, Brand Expansion Under New CRO
AdExchanger |
Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly dominated by marketing clouds. The company’s new revenue chief, Eric Marterella, spent the past five years leading global enterprise sales for social media marketing platform Sprinklr. His responsibilities at Lotame will include managing global client… Continue reading »
Data And Diversification: How Publishers Survived 2017
AdExchanger |
In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers that were programmatic holdouts, avoiding the main way advertisers do data-driven buying, course-corrected this year… Continue reading »
TV Can Make Attribution More Actionable
AdExchanger |
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Whitmore, head of data strategy at TiVo. Measuring campaigns by tying ad exposure to customer conversions, whether they be in-store purchases, car test drives or online site visits, isn’t anything new. However, turning measurement… Continue reading »
Global Economy Week Ahead: BOJ Opinions, China Manufacturing PMI
The week ahead features a summary of opinions from the Bank of Japan’s latest monetary policy meeting and data on China’s factory activity.
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Global Economy Week Ahead: BOJ Opinions, China Manufacturing PMI
The week ahead features a summary of opinions from the Bank of Japan’s latest monetary policy meeting and data on China’s factory activity.
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Global Economy Week Ahead: Japan Inflation, BOJ Opinions, China Manufacturing PMI
The week ahead features an inflation reading from Japan, a summary of opinions from the Bank of Japan’s latest monetary policy meeting and data on China’s factory activity.
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