Author: rssmasher

“Rolling Stone,” the magazine Jann Wenner started 50 years ago with a $7,500 loan from his family, closed a deal with Penske Media Corporation, sending Wenner Media’s value to $100 million and giving
PMC a controlling interest in the company.

Facebook is allowing advertisers, including Verizon, Target and Amazon, to block job ads from being shown to users over the age of 40.

Data Plus Math will use Inscape data as a source of granular TV viewership data for a “multi-touch attribution platform” to understand and attribute the purchasing gains that occur from each
advertising exposure.

Data Plus Math will use Inscape data as a source of granular TV viewership data for a “multi-touch attribution platform” to understand and attribute the purchasing gains that occur from each
advertising exposure.

A compelling ‘Atlantic’ cover story topped the list. Articles from The Atlantic account for 20% of total engagement of the top 50 measured by Chartbeat. Stories that “connect readers deeply to the
humans portrayed” were read most often.

Via current TV networks and platforms, nearly half (42%) of those surveyed said they will likely buy products through their TV in 2018.

“Any single state’s attempt to limit worldwide access to public information represents an existential threat to journalistic freedom,” a coalition of news organizations says.

The IAB will focus on a better understanding of how much ad growth is attributable to Google and Facebook, and the ad share they generate from local small and medium-sized businesses. “Building a
structure of understanding the dollar flows will be important,” said Chris Kuist, svp, research and impact at the IAB.

AdExchanger |

As advertising spend ramps up during Q4, bad actors respond in kind. Attracted by increased ad budget, fraudsters hide their chicanery within the burst of year-end marketing activity. And shorter campaign flights during the holidays mean advertisers don’t have time to check for weird patterns or increased bot activity. “If you’re running a campaign over… Continue reading »

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Pushback The news company Quartz released a memo on Thursday laying out an anti-programmatic stance on advertising. “In a bygone era, advertisers wished to align with and support what they perceived as quality content,” writes Quartz publisher Jay Lauf. “That idea has eroded… Continue reading »