Less BS, More Facts, Some Opinions
AdExchanger |
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Pushback The news company Quartz released a memo on Thursday laying out an anti-programmatic stance on advertising. “In a bygone era, advertisers wished to align with and support what they perceived as quality content,” writes Quartz publisher Jay Lauf. “That idea has eroded… Continue reading »
Alphabet Chairman Eric Schmidt will step down as executive chairman and transition to the role of technical advisor, while continuing to serve on the board, the company announced Thursday.
Alphabet Chairman Eric Schmidt will step down as executive chairman and transition to the role of technical advisor, while continuing to serve on the board, the company announced Thursday.
Banner ads still prevail, first and last-click attribution are more common than they should be, and demographic targeting dwarfs more contextual approaches to personalization, according to a study
released from Forrester Research.
Banner ads still prevail, first and last-click attribution are more common than they should be, and demographic targeting dwarfs more contextual approaches to personalization, according to a study
released from Forrester Research.
A compelling ‘Atlantic’ cover story topped the list. Articles from The Atlantic account for 20% of total engagement of the top 50 measured by Chartbeat. Stories that “connect readers deeply to the
humans portrayed” were read most often.
Determining the top story in the TV business this year was a simple exercise: It was sex harassment.
The Federal Communications Commission just hit Sinclair Broadcast Group with the largest fine of its kind ever — $13.4 million — for running content in 2016 not labelled as sponsored.
The Federal Communications Commission just hit Sinclair Broadcast Group with the largest fine of its kind ever — $13.4 million — for running content in 2016 not labelled as sponsored.
After 12 years and an eight-figure investment, Nielsen has pulled the plug as the sole funder of the Council for Research Excellence, an independent organization comprised of Nielsen clients to
conduct their own primary research on media measurement, including methodological ones. Nielsen has invested at least $10 million in funding the CRE’s projects since underwriting its launch in 2005.