A year after the Association of National Advertisers benchmarked programmatic media-buying among the nation’s largest advertisers, the percentage who say they have brought it in-house and are reducing
the role of their agencies has more than doubled. That’s the top line finding of the 2017 edition of “The State of Programmatic Media Buying,” released this morning by the ANA.
Heads Up: Google Mobile-First Index Rolls Out For 'Handful Of Sites'
Google’s search team is “closely” monitoring the sites it has rolled its mobile-first index out to and preparing to add more, Gary Illyes, house elf and chief of sunshine and happiness at Google, as
he refers to himself on Twitter, confirmed in a blog post on Monday.
FTC: 'Common Sense' Techniques Improve Ad Disclosures
“Ads should be identifiable as advertising,” the FTC writes in a new report.
ESPN's President Skipper Resigns Due To Substance Abuse, Bodenheimer Returns
Skipper has been president since January 2012. Bodenheimer, former president and executive chairman of ESPN, will take over as acting chairman for 90 days as ESPN searches for a new successor.
Disney, Partner Marketing Lifts 'Last Jedi' To Box-Office Records
“Jedi” posted an eye-popping $220 million in U.S. box office receipts — the second-highest haul ever for a U.S. film on an opening weekend.
Why Time Earned Should Be Video's New Standard
Digital video continues to grow and evolve in the digital advertising landscape at an exponential rate. According to eMarketer, U.S. marketers will spend on average more than $9 million on digital and
mobile video advertising in 2017. Unfortunately, however, the metrics by which we evaluate the performance of these campaigns trails far behind in innovation.
NBC Sports Secures New Streaming Rights For 'Sunday Night Football'
NBC already streams the games on desktop computers, connected TVs and tablets. The new deal adds smartphone viewing to that mix.
Bloomberg, Twitter Launch TicToc News Network
Bloomberg Media has launched what it is calling the first 24/7 news network built for a social-media platform. Called TicToc, the network lives exclusively on Twitter, and targets “on-the-go,
mobile-first news consumers” with global, general interest news.
Premium Video Lets Publishers Fight Back Against Google And Facebook
Premium video is a massive opportunity for publishers to begin winning against Facebook and Google.
More Devices To Serve Ads? Semiconductor Market To Reach $437B In 2018
As more semiconductors are built and shipped to Apple, Google, Microsoft, Samsung and other hardware manufacturers, consumers will have more devices available to connect to the Internet and see or
hear advertisements.