Facebook is in the midst of transforming the video content it hosts, reworking its viewing and advertising experience in a bid to capture more of the $70 billion in advertising dollars that currently
flow to television.
For Digital Ads, Context Makes A Difference
“For the first time for digital advertising, we have real proof points that having context [understanding] is going to drive up sales and ROI,” Bhanu Bhardwaj, s principal of IRI’s Media Center of
Excellence tells “Marketing Daily.”
Voice Recognition Technology Could Pose New Threat To Advertisers
A dissertation released Nov. 14 reveals a new type of threat, analyzing how skillful voice impersonators can fool state-of-the-art speaker recognition systems, as these systems generally are not yet
effective in recognizing voice modifications and inflections in the human voice, writes Rosa Gonzalez Hautamaki.
NBCUniversal Ad Sales Hires Ceppi To Propel Hispanic Market Growth
Ana Ceppi will serve as a advisor and liaison to NBC’s external client and agency partners, helping to promote the company’s efforts in the Hispanic marketplace and for the NBCU Telemundo network
brand.
TV Network-Specific App Usage Grows Slowly
While the use of specific TV network apps is rising, the majority of TV viewers still don’t have them on their devices.
Dentsu Aegis Acquires B2B Shop DWA, Aligns It With Merkle
The deal is the latest addition to DAN’s growing corral of B2B shops, following the acquisition of gyro last year and BAND in 2015.
Prospective Buyers Closing In At 'Rolling Stone'
Current contenders include Penske Media Corporation, which owns ‘Variety.’ The owners of ‘Playboy’ and ‘The Hollywood Reporter’ and New York Knicks owner and Madison Square Garden Chairman James Dolan
are also in the running,
YouTube Inks New Deals With Universal Music, Sony Music
Music videos are among the most-watched videos on YouTube, with a recent study showing that more than 40% of the platform’s users watch at least one music video in any given month.
Consumers Embrace Streaming Video, But Options Overwhelm
A new survey from PricewaterhouseCoopers diving into streaming video suggests streaming is now inarguably mainstream, but a correction in the market may be necessary as consumers try to navigate the
plentiful options in the space.
Influencer Marketing Works, As Long As It's 'Authentic'
Nearly a third of consumers say they have purchased a product or service based on an influencer’s recommendation; nearly a quarter said they have made recommendations to others based on influencer
content.