Author: rssmasher

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:

Getting to know your B2B tech buyer
Dec 22, 2017 by Josh Aberant
Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships.
The MarTech Minute: A Vatican partnership, a name change and new hires
Dec 22, 2017 by Robin Kurzer
The martech week in review: Ne
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Through 15 weeks of the regular season to date, NFL programming has pulled in $3.7 billion for its TV networks: CBS, NBC, Fox, ESPN and the NFL Network, per iSpot.tv.

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Through 15 weeks of the regular season to date, NFL programming has pulled in $3.7 billion for its TV networks: CBS, NBC, Fox, ESPN and the NFL Network, per iSpot.tv.

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Oath has launched an internal “innovation council” focusing on ad experiences that support the estimated 70% of people visiting or using its platform on mobile devices. The company pulled together
employees from sales, operations and engineering to define the next trends in mobile advertising.

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Oath has launched an internal “innovation council” focusing on ad experiences that support the estimated 70% of people visiting or using its platform on mobile devices. The company pulled together
employees from sales, operations and engineering to define the next trends in mobile advertising.

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South Korea will allow one of its largest companies to build a new organic light-emitting diode production facility in China, the first time a Korean firm will transfer the sophisticated technology abroad.
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South Korea will allow one of its largest companies to build a new organic light-emitting diode production facility in China, the first time a Korean firm will transfer the sophisticated technology abroad.
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After mastering the ability to use weather as a trigger to target digital advertisements, IBM plans in 2018 to focus on integrating “weather analytics” into ERP technologies from companies like SAP,
which offers a product forecast replenishment engine.

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After mastering the ability to use weather as a trigger to target digital advertisements, IBM plans in 2018 to focus on integrating “weather analytics” into ERP technologies from companies like SAP,
which offers a product forecast replenishment engine.

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The need for more efficient ad targeting with increased transparency began to attract marketers to the use of programmatic engines, but a recent study spearheaded by the CMO Council, “Brand Protection
From Digital Content Infection: Safeguarding Brand Reputation Through Diligent Ad Channel Selection,” shows relatively few have adopted the technology.

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