Author: rssmasher

Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
[Read More …]

Hindus have vented their fury against Walmart, which has now withdrawn the sale of Ganesh Plush Doll.

Lord Ganesha in Hindu religion is regarded as God of obstacles and worshiped by everyone and Walmart’s product description that “now he’s also the god of cuddliness” offended everyone.

 Rajan Zed, president of Universal Society of Hinduism thanked Walmart for understanding the concerns of Hindu community which thought that marketing Lord Ganesh as a plush doll was trivializing and insensitive.

Zed further suggested that Walmart and other companies should send their senior executives for training in religious and cultural sensitivity so that they had an understanding of the feelings of customers and communities when introducing new products or launching advertising campaigns.

Earlier, Meat & Livestock Australia was urged to withdraw ad featuring Ganesh amid Hindu protest

[Read More …]

Hindus have vented their fury against Walmart, which has now withdrawn the sale of Ganesh Plush Doll.

Lord Ganesha in Hindu religion is regarded as God of obstacles and worshiped by everyone and Walmart’s product description that “now he’s also the god of cuddliness” offended everyone.

 Rajan Zed, president of Universal Society of Hinduism thanked Walmart for understanding the concerns of Hindu community which thought that marketing Lord Ganesh as a plush doll was trivializing and insensitive.

Zed further suggested that Walmart and other companies should send their senior executives for training in religious and cultural sensitivity so that they had an understanding of the feelings of customers and communities when introducing new products or launching advertising campaigns.

Earlier, Meat & Livestock Australia was urged to withdraw ad featuring Ganesh amid Hindu protest

[Read More …]

The Drum received plenty of creative submissions over the last year, enough to fill 52 weeks of Creative Works roundups in our three regions – EMEA, Americas and Asia. While many campaigns were worthy and deserving, a few stood out in each region as our favorites.

Take a look through the choices made by The Drum’s Creative Works team and see what you think, then vote on which ones you feel are the best by clicking on the stars. 

These campaigns range from the humorous to the amazing, the dramatic to serious social issues. For the rest of the best, visit our Ad of the Day page, and check back each week for our Creative Works roundups.

EMEA

​Europe, the Middle East and Africa represented the largest bulk of submissions.

Americas

While the US still generates the greatest amount of submissions, Brazil, Argentina and Canada are making inroads and establishing themselves as great creative countries.

WorkInProgress: 37.5 Technology/Cocona ‘The Cliffside Shop’

Agency: WorkInProgress

Client: 37.5 Technology/Cocona

Date: August 2017

Outdoor brand 37.5 Technology opened a remote pop-up shop 300 feet up on the side of a cliff in Colorado to cater to climbers on the go.

The Cliffside Shop was opened by materials maker Cocona Inc, which makes the 37.5 Technology fabric, which is found in performance brand products like Carhartt, Tommy Bahama, Katusha, Mission, Bauer, Kenneth Cole, Babolat and others.

The dizzying stunt shop, was opened on the Bastille Wall in Eldorado Canyon, just outside Boulder, Colorado and supplied climbers with apparel from Adidas, Rab, and Point6, allowing customers to test the gear in real-time. 

Cocona raised awareness and support of the company’s ongoing mission to provide access to public lands for climbing, donating $5,000 each to the Access Fund, the American Alpine Club, and the Action Committee for Eldorado (ACE) to replace aging anchors.

Credits:
 

 

 

 

 

 

 

 

 

Agency: WorkInProgress

Client: 37.5/Cocona

Jeff Bowman: CEO

Christy Raedeke: EVP, Marketing & Sales

Dave Bywater: VP, Sales Commercial & Military

Alex Joyce: Marketing Assistant

 

Agency: WorkInProgress

Partner/Creative: Matt Talbot

Partner/Creative: Andrew Lincoln

Partner/Business + Legal: Pete Sheinbaum

Partner/Production: Stafford Bosak

Partner/Account + Strategy: Evan Russack

Partner/Account + Strategy: Alex Guerri

Partner/Technology: Harold Jones

CD: Stephanie Kohnen

Art Director: Jimmy Rosen

Business Affairs: Jen DeCastro

Production Company: Shine & Polish

Director: Jon Glassberg

Executive Producer: Rich Minkoff

Photographer: Matt Irving

Line Producer: Andrew Campbell

Production Manager: Tyler Young

Fabrication Lead: Jonathan Irons

Fabrication Lead: Brian Green

PR Lead: Clarissa Driban

Editor: Jon Glassberg

Colorist: Shawn King

Motion Designer: Josh Troob

Stills Post Production: Catchlight Digital, NYC

Founder: Gene Bresler

Tags: United States

 

 

 

 

 

 

Loading…

Asia

Our Singapore office has scoured the continent to find the best creative coming from all points between India and Japan.

R/GA Singapore: Uber ‘Year With Uber’

Agency: R/GA Singapore

Client: Uber

Date: December 2017

Uber has brought back its data visualisation campaign #YearWithUber as a way of personalising a thank you message to its users.

Started last year, the campaign by RGA Singapore uses Uber user data to create a personalised story about how they travelled in the past year.

Those wanting to make a video must be based in specific markets in Asia Pacific (Australia, New Zealand, Hong Kong, Indonesia, India, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam) and have an Uber account and can create it by logging into the website. 

This year the data is used to create a ‘one of a kind’ music video for each user, based off location personalisation, as well as a combination of 5,000 story and song combinations. For each country, different cultural visual cues will be used, such as cricket in India and tuk tuks in Thailand. Kay statistics are presented, such as when you most travelled, how many miles you clocked up and how many cities were visited. Presumptions are made, which dictate the video content, such as pointing out that you rode on a particular milestone, like Chinese New Year.

 

Credits:
 

 

 

 

 

 

 

 

 

 

R/GA

Senior Technology Director – Laurent Thevenet

Senior Software Engineer – Rollen Gomes

Software Engineer – Aaron George

Senior QA Engineer – Donna Gonzales-Mapagu

Senior Technology Director, DevOps – Nauman Hafiz

Software Engineer – Dragon Chiang

NYU Intern, Prototype Studio – Bruce Luo

SUTD Intern, Prototype Studio – Ruth Wong

Creative Director – Cyril Louis

Associate Creative Director – Pimwadee Lai

Associate Creative Director – Mark Law

Visual Designer – Daseul An

Senior Producer – Sebastien Py

Group Account Director – Joe Poynter

Audio – Fuse

Illustration/Animation – Le Cube

Tags: Singapore, Uber

 

 

 

 

 

 

 

Loading…

[Read More …]

The Drum received plenty of creative submissions over the last year, enough to fill 52 weeks of Creative Works roundups in our three regions – EMEA, Americas and Asia. While many campaigns were worthy and deserving, a few stood out in each region as our favorites.

Take a look through the choices made by The Drum’s Creative Works team and see what you think, then vote on which ones you feel are the best by clicking on the stars. 

These campaigns range from the humorous to the amazing, the dramatic to serious social issues. For the rest of the best, visit our Ad of the Day page, and check back each week for our Creative Works roundups.

EMEA

​Europe, the Middle East and Africa represented the largest bulk of submissions.

Americas

While the US still generates the greatest amount of submissions, Brazil, Argentina and Canada are making inroads and establishing themselves as great creative countries.

WorkInProgress: 37.5 Technology/Cocona ‘The Cliffside Shop’

Agency: WorkInProgress

Client: 37.5 Technology/Cocona

Date: August 2017

Outdoor brand 37.5 Technology opened a remote pop-up shop 300 feet up on the side of a cliff in Colorado to cater to climbers on the go.

The Cliffside Shop was opened by materials maker Cocona Inc, which makes the 37.5 Technology fabric, which is found in performance brand products like Carhartt, Tommy Bahama, Katusha, Mission, Bauer, Kenneth Cole, Babolat and others.

The dizzying stunt shop, was opened on the Bastille Wall in Eldorado Canyon, just outside Boulder, Colorado and supplied climbers with apparel from Adidas, Rab, and Point6, allowing customers to test the gear in real-time. 

Cocona raised awareness and support of the company’s ongoing mission to provide access to public lands for climbing, donating $5,000 each to the Access Fund, the American Alpine Club, and the Action Committee for Eldorado (ACE) to replace aging anchors.

Credits:
 

 

 

 

 

 

 

 

 

Agency: WorkInProgress

Client: 37.5/Cocona

Jeff Bowman: CEO

Christy Raedeke: EVP, Marketing & Sales

Dave Bywater: VP, Sales Commercial & Military

Alex Joyce: Marketing Assistant

 

Agency: WorkInProgress

Partner/Creative: Matt Talbot

Partner/Creative: Andrew Lincoln

Partner/Business + Legal: Pete Sheinbaum

Partner/Production: Stafford Bosak

Partner/Account + Strategy: Evan Russack

Partner/Account + Strategy: Alex Guerri

Partner/Technology: Harold Jones

CD: Stephanie Kohnen

Art Director: Jimmy Rosen

Business Affairs: Jen DeCastro

Production Company: Shine & Polish

Director: Jon Glassberg

Executive Producer: Rich Minkoff

Photographer: Matt Irving

Line Producer: Andrew Campbell

Production Manager: Tyler Young

Fabrication Lead: Jonathan Irons

Fabrication Lead: Brian Green

PR Lead: Clarissa Driban

Editor: Jon Glassberg

Colorist: Shawn King

Motion Designer: Josh Troob

Stills Post Production: Catchlight Digital, NYC

Founder: Gene Bresler

Tags: United States

 

 

 

 

 

 

Loading…

Asia

Our Singapore office has scoured the continent to find the best creative coming from all points between India and Japan.

R/GA Singapore: Uber ‘Year With Uber’

Agency: R/GA Singapore

Client: Uber

Date: December 2017

Uber has brought back its data visualisation campaign #YearWithUber as a way of personalising a thank you message to its users.

Started last year, the campaign by RGA Singapore uses Uber user data to create a personalised story about how they travelled in the past year.

Those wanting to make a video must be based in specific markets in Asia Pacific (Australia, New Zealand, Hong Kong, Indonesia, India, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam) and have an Uber account and can create it by logging into the website. 

This year the data is used to create a ‘one of a kind’ music video for each user, based off location personalisation, as well as a combination of 5,000 story and song combinations. For each country, different cultural visual cues will be used, such as cricket in India and tuk tuks in Thailand. Kay statistics are presented, such as when you most travelled, how many miles you clocked up and how many cities were visited. Presumptions are made, which dictate the video content, such as pointing out that you rode on a particular milestone, like Chinese New Year.

 

Credits:
 

 

 

 

 

 

 

 

 

 

R/GA

Senior Technology Director – Laurent Thevenet

Senior Software Engineer – Rollen Gomes

Software Engineer – Aaron George

Senior QA Engineer – Donna Gonzales-Mapagu

Senior Technology Director, DevOps – Nauman Hafiz

Software Engineer – Dragon Chiang

NYU Intern, Prototype Studio – Bruce Luo

SUTD Intern, Prototype Studio – Ruth Wong

Creative Director – Cyril Louis

Associate Creative Director – Pimwadee Lai

Associate Creative Director – Mark Law

Visual Designer – Daseul An

Senior Producer – Sebastien Py

Group Account Director – Joe Poynter

Audio – Fuse

Illustration/Animation – Le Cube

Tags: Singapore, Uber

 

 

 

 

 

 

 

Loading…

[Read More …]

In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. 

All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.

From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes the industry can make, what keeps these creatives going in an ever-changing world and how greater diversity can grow the business.

Leading into the new year, this series will reveal more of The Drum’s global Woman of the Year award nominees.

Today, we speak to Resh Sidhu, digital creative director of VR, MR, AR at Framestore.

From your experience and point of view, how does a more diverse creative team create better work? What have been some examples of that in action? 

It is without a doubt that more diverse teams create better work. The ability to integrate different points of view truly enhances the work and creativity. Different people bringing their unique perspectives help change and challenge the ideas and push the work and thinking into new uncharted territory. Working on Fantastic Beasts and Where to Find them VR experience with Warners and Google was a brilliant example of a diverse and gender-balanced team. We would not have arrived at some of the ideas and thinking without that.

How are the conversations around creativity, and specific work/projects, different with a more gender-balanced team?

It’s all about perspectives, right? Different people from all cultures allows for more exciting and challenging conversations rather than seeing things from one side. Unless you have experienced something or understood life from another person perspective how can you possibly understand it or see the world from a different view? Until we hear some else’s reality and opinion on a subject we tend to think what we know is right – when we are open to ideas from all POV’s it opens the creative possibilities.

What changes around inclusion should the entire industry embrace today?

There needs to be a fundamental shift in mindset and culture with agencies and businesses as a whole, we need to see more women leaders and mentors to help foster and encourage a business that embraces diversity and encourages gender balance – it is no longer just about ticking boxes.

With all of the issues women face in this the creative sector, what keeps you in the industry?

Why would they stop you? My background, ethnicity or gender has never been an issue for me. If you fall down at the first hurdle in your career because it’s hard or a struggle then you will never achieve your goals. Women have adapted to the industry and we are chipping away at it, breaking down the norms and creating new ways of working. 

Will greater diversity in the industry ultimately save/grow it?

We must be fearless in pursuing our passions and goals and the challenge is to build a network of strong women and men around you – who can support, inspire and guide you. We have to be the change we want to see in the industry and the world.

The Drum Creative Awards puts creativity back in the spotlight and flies the flag for creativity during the digital revolution. These global awards are open to advertising agencies, design consultancies, digital agencies, production companies, marketing agencies, PR and more.

To register your interest for 2018, go to the event website.

This years awards were sponsored by: Facebook Creative Shop and One Minute Brief and partnered with: Creative Equals.

[Read More …]

In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. 

All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.

From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes the industry can make, what keeps these creatives going in an ever-changing world and how greater diversity can grow the business.

Leading into the new year, this series will reveal more of The Drum’s global Woman of the Year award nominees.

Today, we speak to Resh Sidhu, digital creative director of VR, MR, AR at Framestore.

From your experience and point of view, how does a more diverse creative team create better work? What have been some examples of that in action? 

It is without a doubt that more diverse teams create better work. The ability to integrate different points of view truly enhances the work and creativity. Different people bringing their unique perspectives help change and challenge the ideas and push the work and thinking into new uncharted territory. Working on Fantastic Beasts and Where to Find them VR experience with Warners and Google was a brilliant example of a diverse and gender-balanced team. We would not have arrived at some of the ideas and thinking without that.

How are the conversations around creativity, and specific work/projects, different with a more gender-balanced team?

It’s all about perspectives, right? Different people from all cultures allows for more exciting and challenging conversations rather than seeing things from one side. Unless you have experienced something or understood life from another person perspective how can you possibly understand it or see the world from a different view? Until we hear some else’s reality and opinion on a subject we tend to think what we know is right – when we are open to ideas from all POV’s it opens the creative possibilities.

What changes around inclusion should the entire industry embrace today?

There needs to be a fundamental shift in mindset and culture with agencies and businesses as a whole, we need to see more women leaders and mentors to help foster and encourage a business that embraces diversity and encourages gender balance – it is no longer just about ticking boxes.

With all of the issues women face in this the creative sector, what keeps you in the industry?

Why would they stop you? My background, ethnicity or gender has never been an issue for me. If you fall down at the first hurdle in your career because it’s hard or a struggle then you will never achieve your goals. Women have adapted to the industry and we are chipping away at it, breaking down the norms and creating new ways of working. 

Will greater diversity in the industry ultimately save/grow it?

We must be fearless in pursuing our passions and goals and the challenge is to build a network of strong women and men around you – who can support, inspire and guide you. We have to be the change we want to see in the industry and the world.

The Drum Creative Awards puts creativity back in the spotlight and flies the flag for creativity during the digital revolution. These global awards are open to advertising agencies, design consultancies, digital agencies, production companies, marketing agencies, PR and more.

To register your interest for 2018, go to the event website.

This years awards were sponsored by: Facebook Creative Shop and One Minute Brief and partnered with: Creative Equals.

[Read More …]

As part of a promotional strategy for Ed Sheeran’s latest album, Snapchat has introduced its World Lens featuring Ed Sheeran as a Bitmoji, as reported by Billboard.

Users can make Sheeran Bitmojis sing his latest song ‘Perfect’ as many times as they want by opening the front facing camera and then selecting any lens from the bottom. 

They can then select the lens with the blue divide symbol featured on Sheeran’s latest album to make him sing the song. Sheeran fans took to Instagram to share their enthusiasm for the Bitmojis.

Snapchat has recently released a new feature; its Sponsored Animated Filters, to help brands engage their audience.

[Read More …]

As part of a promotional strategy for Ed Sheeran’s latest album, Snapchat has introduced its World Lens featuring Ed Sheeran as a Bitmoji, as reported by Billboard.

Users can make Sheeran Bitmojis sing his latest song ‘Perfect’ as many times as they want by opening the front facing camera and then selecting any lens from the bottom. 

They can then select the lens with the blue divide symbol featured on Sheeran’s latest album to make him sing the song. Sheeran fans took to Instagram to share their enthusiasm for the Bitmojis.

Snapchat has recently released a new feature; its Sponsored Animated Filters, to help brands engage their audience.

[Read More …]

The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only speculation: Apple’s new Intelligent Tracking Prevention feature, rolled out with the latest version of its Safari browser in September, is taking a heavy toll on retargeters and industry players that rely on third-party cookies to track and place advertisements.

Criteo said during its earnings call that the feature negatively affected its third-quarter r
[Read More …]