A TV show’s survival should be reflected by an easier performance measure.
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How To Tell The Financial Health Of Digital, TV Shows
A TV show’s survival should be reflected by an easier performance measure.
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Coming Next Year: A Mister Rogers Revival
A new documentary coming to movie theaters in 2018 will hopefully bring at least a miniature revival of the memory of Fred Rogers, who was unique in the history of television.
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Coming Next Year: A Mister Rogers Revival
A new documentary coming to movie theaters in 2018 will hopefully bring at least a miniature revival of the memory of Fred Rogers, who was unique in the history of television.
[Read More …]
The Symbiosis Of Social And Programmatic
Which came first? The acceleration of social media, thanks to programmatic media-buying technology? Or the expansion of programmatic media-buying, thanks to the inclusion of social media channels? You
don’t have to be an egghead to know the answer is a symbiotic one.
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The Symbiosis Of Social And Programmatic
Which came first? The acceleration of social media, thanks to programmatic media-buying technology? Or the expansion of programmatic media-buying, thanks to the inclusion of social media channels? You
don’t have to be an egghead to know the answer is a symbiotic one.
[Read More …]
ANA Finds Programmatic Impacting Traditional Media Too, Especially Out-Of-Home
Programmatic media-buying may be associated most with digital media channels such as display, search and social, but the reality is it is transforming the way big brands buy all media. That’s one of
the major takeaways from the Association of National Advertisers recently released Programmatic Media Buying report. While online and mobile media do dominate in prevalence of programmatic
media-buying, all media are now being bought in significant amounts via programmatic platforms, including television, radio, “print,” and even outdoor.
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Is ‘Monty the Penguin’ by John Lewis the Perfect Christmas Ad?
British retailer John Lewis and agency adam&eveDDB have set the bar ridiculously high for Christmas commercials. And none, perhaps, is more perfectly crafted than “Monty the Penguin” from 2014. The campaign, which won the Film Craft Grand Prix at Cannes the following summer (and the Creative Effectiveness Grand Prix the year after that) told the…
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Is ‘Monty the Penguin’ by John Lewis the Perfect Christmas Ad?
British retailer John Lewis and agency adam&eveDDB have set the bar ridiculously high for Christmas commercials. And none, perhaps, is more perfectly crafted than “Monty the Penguin” from 2014. The campaign, which won the Film Craft Grand Prix at Cannes the following summer (and the Creative Effectiveness Grand Prix the year after that) told the…
[Read More …]
M&A 2017: The Year Of Simplifying And Strengthening
AdExchanger |
Facebook and Google are no longer the ad tech acquirers they once were, and yet, the M&A landscape of 2017 is littered with their fingerprints. Media companies swallowed one other to add scale and massive amounts of content to stave off the duopoly’s dominance. Just look at Meredith-Time, AT&T-Time Warner and Disney-Fox. AT&T’s bid for… Continue reading »