It’s a tremendous understatement to say that relaunching a brand like American Apparel in the current cultural climate is a challenge. It is, after all, a cult favorite clothing line perhaps best known for its controversial–bordering on pervy–ad photography favored by infamous and now deposed founder Dov Charney. Line-crossing and salacious even by fashion standards,…
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American Apparel’s Rebrand, Led by Female Execs, Aims to Be Sexy Without the Sexism
It’s a tremendous understatement to say that relaunching a brand like American Apparel in the current cultural climate is a challenge. It is, after all, a cult favorite clothing line perhaps best known for its controversial–bordering on pervy–ad photography favored by infamous and now deposed founder Dov Charney. Line-crossing and salacious even by fashion standards,…
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New iPhones Get a Lukewarm Reception From Buyers
Estimates from two market-research firms indicate customers are buying the iPhone X and a pair of other new offerings at a rate comparable to recent models but falling short of the iPhone’s 2014 peak.
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New iPhones Get a Lukewarm Reception From Buyers
Estimates from two market-research firms indicate customers are buying the iPhone X and a pair of other new offerings at a rate comparable to recent models but falling short of the iPhone’s 2014 peak.
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How Ivanka Trump Is a Walking Billboard for Her Fashion Brand
The president’s daughter and adviser put her company into a trust, but continues to wear its merchandise, feeding a relentless publicity machine.
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How Ivanka Trump Is a Walking Billboard for Her Fashion Brand
The president’s daughter and adviser put her company into a trust, but continues to wear its merchandise, feeding a relentless publicity machine.
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India-Based Times Internet Bets On Products, Not Ads, To Grow Media Business
AdExchanger |
In India, the media company behind its biggest news websites – Times of India, The Economic Times and the Mumbai Mirror – also offers apps and sites where users can make restaurant reservations, study for a test, stream music, buy stocks or track cricket scores. By building its own ad tech stack and developing mobile-heavy… Continue reading »
India-Based Times Internet Bets On Products, Not Ads, To Grow Media Business
AdExchanger |
In India, the media company behind its biggest news websites – Times of India, The Economic Times and the Mumbai Mirror – also offers apps and sites where users can make restaurant reservations, study for a test, stream music, buy stocks or track cricket scores. By building its own ad tech stack and developing mobile-heavy… Continue reading »
The Top Advertising Business Questions for 2018
Here are just a few of the biggest question marks for the top ad companies as we head into the new year.
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The Top Advertising Business Questions for 2018
Here are just a few of the biggest question marks for the top ad companies as we head into the new year.
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