Author: rssmasher

Data Plus Math will use Inscape data as a source of granular TV viewership data for a “multi-touch attribution platform” to understand and attribute the purchasing gains that occur from each
advertising exposure.

Data Plus Math will use Inscape data as a source of granular TV viewership data for a “multi-touch attribution platform” to understand and attribute the purchasing gains that occur from each
advertising exposure.

Facebook is allowing advertisers, including Verizon, Target and Amazon, to block job ads from being shown to users over the age of 40.

“Rolling Stone,” the magazine Jann Wenner started 50 years ago with a $7,500 loan from his family, closed a deal with Penske Media Corporation, sending Wenner Media’s value to $100 million and giving
PMC a controlling interest in the company.

“Rolling Stone,” the magazine Jann Wenner started 50 years ago with a $7,500 loan from his family, closed a deal with Penske Media Corporation, sending Wenner Media’s value to $100 million and giving
PMC a controlling interest in the company.

The IAB will focus on a better understanding of how much ad growth is attributable to Google and Facebook, and the ad share they generate from local small and medium-sized businesses. “Building a
structure of understanding the dollar flows will be important,” said Chris Kuist, svp, research and impact at the IAB.

“Any single state’s attempt to limit worldwide access to public information represents an existential threat to journalistic freedom,” a coalition of news organizations says.

Via current TV networks and platforms, nearly half (42%) of those surveyed said they will likely buy products through their TV in 2018.

A compelling ‘Atlantic’ cover story topped the list. Articles from The Atlantic account for 20% of total engagement of the top 50 measured by Chartbeat. Stories that “connect readers deeply to the
humans portrayed” were read most often.