Less BS, More Facts, Some Opinions
AdExchanger |
As advertising spend ramps up during Q4, bad actors respond in kind. Attracted by increased ad budget, fraudsters hide their chicanery within the burst of year-end marketing activity. And shorter campaign flights during the holidays mean advertisers don’t have time to check for weird patterns or increased bot activity. “If you’re running a campaign over… Continue reading »
AdExchanger |
As advertising spend ramps up during Q4, bad actors respond in kind. Attracted by increased ad budget, fraudsters hide their chicanery within the burst of year-end marketing activity. And shorter campaign flights during the holidays mean advertisers don’t have time to check for weird patterns or increased bot activity. “If you’re running a campaign over… Continue reading »
The athletes will also be featured in out-of-home advertising, digital content and promotions for limited-edition, Olympics-inspired Coca-Cola Freestyle machine flavors.
The athletes will also be featured in out-of-home advertising, digital content and promotions for limited-edition, Olympics-inspired Coca-Cola Freestyle machine flavors.
After 12 years and an eight-figure investment, Nielsen has pulled the plug as the sole funder of the Council for Research Excellence, an independent organization comprised of Nielsen clients to
conduct their own primary research on media measurement, including methodological ones. Nielsen has invested at least $10 million in funding the CRE’s projects since underwriting its launch in 2005.
After 12 years and an eight-figure investment, Nielsen has pulled the plug as the sole funder of the Council for Research Excellence, an independent organization comprised of Nielsen clients to
conduct their own primary research on media measurement, including methodological ones. Nielsen has invested at least $10 million in funding the CRE’s projects since underwriting its launch in 2005.
The Federal Communications Commission just hit Sinclair Broadcast Group with the largest fine of its kind ever — $13.4 million — for running content in 2016 not labelled as sponsored.
The Federal Communications Commission just hit Sinclair Broadcast Group with the largest fine of its kind ever — $13.4 million — for running content in 2016 not labelled as sponsored.
Determining the top story in the TV business this year was a simple exercise: It was sex harassment.
Determining the top story in the TV business this year was a simple exercise: It was sex harassment.