Most brand marketing efforts aim to drive brand awareness at the top of the funnel, with the ultimate goal of building purchase intent. Reach and frequency are the traditional measures of brand marketing effectiveness. Very little attention is given to what happens downstream of the initial ad impression or click–yet that’s where the richest data…
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Social Media’s Ace in the Hole
Most brand marketing efforts aim to drive brand awareness at the top of the funnel, with the ultimate goal of building purchase intent. Reach and frequency are the traditional measures of brand marketing effectiveness. Very little attention is given to what happens downstream of the initial ad impression or click–yet that’s where the richest data…
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Homeowners Rush to Prepay 2018 Property-Tax Bills
Homeowners across the nation are rushing this week to prepay their property taxes for 2018 before the Republican tax law kicks in Jan. 1 and effectively raises the levy on higher-end homes.
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Homeowners Rush to Prepay 2018 Property-Tax Bills
Homeowners across the nation are rushing this week to prepay their property taxes for 2018 before the Republican tax law kicks in Jan. 1 and effectively raises the levy on higher-end homes.
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American Apparel’s Rebrand, Led by Female Execs, Aims to Be Sexy Without the Sexism
It’s a tremendous understatement to say that relaunching a brand like American Apparel in the current cultural climate is a challenge. It is, after all, a cult favorite clothing line perhaps best known for its controversial–bordering on pervy–ad photography favored by infamous and now deposed founder Dov Charney. Line-crossing and salacious even by fashion standards,…
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American Apparel’s Rebrand, Led by Female Execs, Aims to Be Sexy Without the Sexism
It’s a tremendous understatement to say that relaunching a brand like American Apparel in the current cultural climate is a challenge. It is, after all, a cult favorite clothing line perhaps best known for its controversial–bordering on pervy–ad photography favored by infamous and now deposed founder Dov Charney. Line-crossing and salacious even by fashion standards,…
[Read More …]
New iPhones Get a Lukewarm Reception From Buyers
Estimates from two market-research firms indicate customers are buying the iPhone X and a pair of other new offerings at a rate comparable to recent models but falling short of the iPhone’s 2014 peak.
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New iPhones Get a Lukewarm Reception From Buyers
Estimates from two market-research firms indicate customers are buying the iPhone X and a pair of other new offerings at a rate comparable to recent models but falling short of the iPhone’s 2014 peak.
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How Ivanka Trump Is a Walking Billboard for Her Fashion Brand
The president’s daughter and adviser put her company into a trust, but continues to wear its merchandise, feeding a relentless publicity machine.
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How Ivanka Trump Is a Walking Billboard for Her Fashion Brand
The president’s daughter and adviser put her company into a trust, but continues to wear its merchandise, feeding a relentless publicity machine.
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