India-Based Times Internet Bets On Products, Not Ads, To Grow Media Business

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In India, the media company behind its biggest news websites – Times of India, The Economic Times and the Mumbai Mirror – also offers apps and sites where users can make restaurant reservations, study for a test, stream music, buy stocks or track cricket scores. By building its own ad tech stack and developing mobile-heavyContinue reading »



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India-Based Times Internet Bets On Products, Not Ads, To Grow Media Business

AdExchanger |

In India, the media company behind its biggest news websites – Times of India, The Economic Times and the Mumbai Mirror – also offers apps and sites where users can make restaurant reservations, study for a test, stream music, buy stocks or track cricket scores. By building its own ad tech stack and developing mobile-heavyContinue reading »



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A Tech-Driven Boom Is Coming; Please Be Patient

For all of today’s technological advances, from artificial intelligence to robotics, there is no sign of an impact on wages or productivity. But a case could be made that the economic payoff may now be coming, Greg Ip writes.
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Duracell Shines a Light on Puerto Rico’s Ongoing Struggles in ‘Island Without Power’

Duracell Shines a Light on Puerto Rico’s Ongoing Struggles in ‘Island Without Power’
The aftermath of Hurricane Maria left some 3.4 million residents of Puerto Rico without electricity, with nearly 90 percent of the island cut off from the power grid. Narrated by actor and New Generation Latino Media co-founder John Leguizamo, the new Duracell-branded documentary spot from W+K New York called “Island Without Power” examines how this…
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Duracell Shines a Light on Puerto Rico’s Ongoing Struggles in ‘Island Without Power’

Duracell Shines a Light on Puerto Rico’s Ongoing Struggles in ‘Island Without Power’
The aftermath of Hurricane Maria left some 3.4 million residents of Puerto Rico without electricity, with nearly 90 percent of the island cut off from the power grid. Narrated by actor and New Generation Latino Media co-founder John Leguizamo, the new Duracell-branded documentary spot from W+K New York called “Island Without Power” examines how this…
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U.S. Box Office Expected To Dip From 2016

Season to date through December 25, U.S. box office is down 2.8% to $10.7 billion. Last year, U.S. box office results were at $11.4 billion

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U.S. Box Office Expected To Dip From 2016

Season to date through December 25, U.S. box office is down 2.8% to $10.7 billion. Last year, U.S. box office results were at $11.4 billion

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Influencers: Your Most Important Media Buy

Influencers: Your Most Important Media Buy
Influencer marketing has continued to come on in leaps and bounds during 2017, but while more brands are embracing it, a worrying number are viewing it as a checklist item rather than something that should sit at the core of their businesses. Instead of taking time to build proper relationships with influencers, brands are simply…
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