Influencers: Your Most Important Media Buy

Influencers: Your Most Important Media Buy
Influencer marketing has continued to come on in leaps and bounds during 2017, but while more brands are embracing it, a worrying number are viewing it as a checklist item rather than something that should sit at the core of their businesses. Instead of taking time to build proper relationships with influencers, brands are simply…
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Tech That Will Change Your Life in 2018

In 2017, technology spread its tentacles into our lives in ways we couldn’t have imagined. In 2018, expect the invasion to get even weirder—and more aggressive.
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Tech That Will Change Your Life in 2018

In 2017, technology spread its tentacles into our lives in ways we couldn’t have imagined. In 2018, expect the invasion to get even weirder—and more aggressive.
[Read More …]

From Vegan Diet to Flat Earth, Kyrie Irving’s Insane New Nike Ad Packs In a Lot

From Vegan Diet to Flat Earth, Kyrie Irving’s Insane New Nike Ad Packs In a Lot
Kyrie Irving is poking fun at some of his own less conventional beliefs in a new ad for Nike. The NBA point guard, playing in his first season for the Boston Celtics after six with the Cleveland Cavaliers, stars in the 60-second spot for his namesake Kyrie IV sneakers. The meta scenario opens with a…
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From Vegan Diet to Flat Earth, Kyrie Irving’s Insane New Nike Ad Packs In a Lot

From Vegan Diet to Flat Earth, Kyrie Irving’s Insane New Nike Ad Packs In a Lot
Kyrie Irving is poking fun at some of his own less conventional beliefs in a new ad for Nike. The NBA point guard, playing in his first season for the Boston Celtics after six with the Cleveland Cavaliers, stars in the 60-second spot for his namesake Kyrie IV sneakers. The meta scenario opens with a…
[Read More …]

Nissan Makes Unconventional Bet on Rental-Car Market to Boost U.S. Sales

The Japanese auto maker’s push into the sector comes as Detroit car companies are cutting back and focusing more on retail buyers.
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Nissan Makes Unconventional Bet on Rental-Car Market to Boost U.S. Sales

The Japanese auto maker’s push into the sector comes as Detroit car companies are cutting back and focusing more on retail buyers.
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Restoration Hardware Boss Bets $1 Billion to Fight Skeptical Investors

Since the start of the year, the furniture chain now known as RH has wagered about $1 billion in a battle with investors who have staked bets against the stock.
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Restoration Hardware Boss Bets $1 Billion to Fight Skeptical Investors

Since the start of the year, the furniture chain now known as RH has wagered about $1 billion in a battle with investors who have staked bets against the stock.
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China’s Geely Accelerates Global Expansion With Volvo Truck Stake

Chinese auto maker Geely has made its biggest overseas play to date by acquiring a $3.24 billion stake in Swedish truck-and-bus maker Volvo AB, as Chinese investors continue to snap up global automotive assets.
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