Author: rssmasher

Generator’s remit includes digital and offline media research, strategic planning, buying, and analytics for the company’s full line of products sold in retail stores and online.

While direct and organic traffic from search results have remained largely stable, social dropped by a collective 89 million visits annually, according to data.

I was not a big social media user before Nov. 8, 2016, but that all changed when Donald Trump was elected President. Partly because I wanted to understand the role social media — especially Twitter
— played and continues to play in all things Trump, I jumped in. With both feet. I’ve learned a lot. Not all good. But the first thing I ever posted about Trump was an image on Instagram of Trump as
“Bizzaro # 1,” a reference to the character in Superman who comes from Bizzaro World, where they say things that mean the opposite of what they mean on planet Earth.

Remember when Don Draper’s had his epiphany at the meditation retreat? It inspired him to dream up a famous commercial, but it could easily have led to something like KFC’s “Comfort Zone,” a hallucinogenic new campaign by Wieden + Kennedy that suggests–by playing around with the tropes of meditation–that KFC’s Pot Pie is just the…

Pringles has released a short teaser to its first Big Game ad, revealing Trainwreck actor Bill Hader as the star. He’ll be showcasing “flavor stacking” in the Super Bowl LII 30-second spot on Feb. 4. “More people will see me in this than they have in the past three movies I’ve been in,” Hader jokingly…

Most of the United States’ 20 largest immigrant groups experienced increases in naturalization rates between 2005 and 2015, with India and Ecuador posting the biggest increases among origin countries.

As broadcast networks roll out new series each season, some of them rely on tried-and-true launching pads on their schedule, usually following their biggest shows. CBS uses the post-Big Bang Theory slot to debut hits like Young Sheldon, Kevin Can Wait and Scorpion, while NBC relies on The Voice to funnel viewers to the premieres…

Facebook has placed a great deal of emphasis on Facebook Live and groups in recent months, and the newest feature it is testing combines the two. Vice president of product Fidji Simo announced in a Facebook post that the social network started testing a feature “with a handful of groups” Wednesday called Watch Party. Watch…

Remember that one time Business Insider ran an article on what dishwashers look like on the inside while they’re running? There’s a market for that. In partnership with Frog, Heatworks has launched the Tetra, a delightfully diminutive countertop dishwasher that actually lets you watch goods get clean. Think of it as the perfect accompaniment to…

GoDaddy, the online brand, which was a Big Game staple for years, is sitting out Super Bowl LII, although in another way the brand is returning to its roots. After skipping Super Bowl 50, GoDaddy turned to new agency Bullish for last year’s effort which kickstarted a yearlong campaign built around a character designed as…