Author: rssmasher

Business Insider’s parent company, Insider Inc., launched its first-ever ad campaign on Wednesday to make sure its ad partners know what the heck it is. The campaign, created with help from Publicis-owned agency Digitas, includes a new corporate website and a media push targeting agencies with display and video ads across trade pubs, Facebook and… Continue reading »

The post An Inside Peek At Insider Inc.’s Plan To Woo Advertisers appeared first on AdExchanger.

The changes, announced as the company faces a firestorm over how it handles personal information, include a new, central hub in the app settings that contains existing tools for users to review and delete traces of their activity.

Sparked by revelations surrounding the illicit use of Facebook user data by Cambridge Analytica, the ARF this morning called for new ad industry “guidelines and standards to govern consumer data
collection and protection.” The federation also announced it is reconsidering a prestigious award it bestowed on Cambridge Analytica last year and will “rescind” it if allegations surrounding its
illicit practices are proven to be true.

We’ve all been there, both in-store or on the phone, where the customer experience is so poor that you want to end your relationship with the brand instantaneously–right then and there. How many times have we all had to endure long checkout lines or long holds with call centers because our online order was incorrect…

Harry Bernstein’s phone will soon be buzzing like crazy. That’s because the Havas New York chief creative officer is brazenly pasting the number on ads in New York City and on 14 college campuses around the country, urging aspiring ad pros to text him directly for a shot at an agency internship this summer. The…

Kris Bryant’s such a screwball! In his latest pitch for Red Bull, the Chicago Cubs star and 2016 National League MVP pranks a fantasy baseball draft by showing up disguised as a pizza delivery guy. With his goofy hairpiece, mustache/beard combo and wire-frame specs, Bryant looks like a ’90s porn star (portraying a pizza delivery…

Wipster, a company that builds video collaboration and publishing tools for media companies and marketers, is rolling out two new tools, with advertisers and agencies in mind.

Millions of U.S. households are cutting the cord and switching to over-the-top (OTT) devices, but the number is still less than one-sixth of all households with cable and satellite subscriptions, according to a new report from the Video Advertising Bureau. The VAB report, which looks at OTT usage, found that the number of households using…

Amid rising approval ratings in a number of polls, the tabloid-like aspects of President Donald Trump’s alleged extramarital affair with Stormy Daniels appears to be a non-issue for a majority of
American voters who say they feel it is common for Presidents of the United States to have had such affairs. The findings, which come from a Morning Consult poll of 1,997 registered voters conducted
Monday and Tuesday, shows 52% consider Presidential affairs “common.”

To combat male suicide, a nonprofit has put 84 humanoid sculptures on top of a skyscraper and other building in London–the same number of men who take their own lives every week in the U.K. The effort, titled Project 84, was created by the Campaign Against Living Miserably, or CALM, which teamed up with London…