Author: rssmasher

We know that conversation is a lost art. And regardless of whether consumers’ attention spans are in fact shorter than that of a goldfish, we know they are pretty damn short. Consumers use a variety of social applications for quick chats and sharing content. From ephemeral content to influencers, brands have invested tons of time…

One would think Time Inc., which under new parent company Meredith will lay off 1,200 as well as restructure its ad sales org, wouldn’t be in the market for new vendor implementations. Nevertheless, the publisher is testing a publisher tool called Audience Manager Reporting for Publishers, which Adobe launched Tuesday. The reporting tool, which is built into… Continue reading »

The post Despite Its Recent Volatility, Time Inc. Signs On To Test Adobe’s New Publisher Tool appeared first on AdExchanger.

His ex-girlfriend doesn’t know he shared this! Lovers of revenge porn will thrill at the sight of this video on the actual porn site YouPorn, a 2:30 ideal of the genre–somebody else’s hot ex awkwardly stripping for someone who claims he loves her. What else will she do on camera? The video, created by Gorilla…

There are many reasons that The Good Doctor became this year’s breakout freshman drama, as detailed in this week’s cover story. But showrunner and executive producer David Shore says the real secret of the ABC medical drama’s success is its star, Freddie Highmore, who plays autistic surgeon, Dr. Shaun Murphy. “On day one of filming,…

The 10th Annual Shorty Awards will be handed out in New York April 15, and the list of winners in the brands and organizations category was revealed Tuesday. The Shorty Awards–which “recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly and the rest of the social web”–will also…

Over the years, ABC has been able to use its May upfront event to ignite enthusiasm among buyers for new shows like Modern Family and Designated Survivor, both of which built buzz after the network screened all or some of its pilot for the Lincoln Center audience. But other times, the network’s upfront presentation has…

When Blockbuster began losing revenue in 2000, Netflix CEO Reed Hastings approached Blockbuster CEO John Antioco about buying the company. Fast forward: Blockbuster is history; Netflix is soaring.

Eight percent of Internet users say they will stop using Facebook because of news about Cambridge Analytica’s abuse of users’ personal data, according to findings of a national survey distributed to
investors this morning by securities firm Raymond James. The analysts surveyed a sample of 500 Internet users in the aftermath of the revelations, and asked them a variety of questions, including how
concerned they are about the abuse and how it will impact their use of Facebook.

Brooklyn-based media and marketing conglomerate Vice has officially named longtime Havas and Vivendi executive Dominique Delport as its new global chief revenue officer and president of international operations. Variety first reported last week that Delport was in talks to join the company as “chief of international,” and an internal memo from Havas CEO and chairman…

Lusby comes from MullenLowe Mediahub, managing accounts including Chipotle, JetBlue, Ulta Beauty and Staples.