Author: rssmasher

Retailers are continually questioning whether their websites are working effectively throughout the sales cycle. Now, Adobe Analytics believes it can answer those questions. Experience Analytics, which the company unveiled for the first time at the Adobe Summit in Las Vegas, lets retailers link how many customers searched for a product on a site and then…

Today, Spark Foundry elevated Chris Boothe to the role of global president. Boothe will continue to serve as Spark Foundry USA CEO in addition to his new responsibilities as global president. In the new role, he will be tasked with driving growth across the Spark Foundry network and supporting work across its global client roster….

Sherif Mityas, the chief experience officer of TGI Fridays, says technology is doing a lot for the casual dining chain. But one thing it won’t do: replace the restaurant’s world-renowned bartenders. We caught up with Mityas at the Adweek Elevate event earlier this month. Recently promoted from CIO, to overseeing the customer experience at more…

New streaming apps may ultimately have a major effect because TV consumers could get exactly what they want: an a la carte selection of networks.

The bad news for agencies and other external marketing services providers is that two-thirds of marketers are moving more toward in-house capabilities. The bad news is only 3% of them feel they have
perfected the skill sets necessary to adequately handle them internally. That’s the top-line finding from a study released this morning by NewBase (previously Publicitas International).

eMarketer has released an updated outlook calling for U.S. TV ad spending to erode through 2020. While the agency analyses are generally focused on the shift of ad budgets to digital media,
eMarketer’s analysis focuses on the shift of audience supply from linear TV to over-the-top viewing options.

The clobbering tech shares have taken in recent days has magnified not only how influential these companies have become in people’s everyday lives, but how much sway they’ve gained in global stock markets.

Dozens of iPhone owners are taking Apple to court over the company’s disclosure that it slowed down old phones to preserve battery life, in what could become one of the biggest legal challenges to the smartphone since its 2007 debut.

The National Transportation Safety Board has dispatched investigators to examine a fatal crash last week in California of a Tesla Inc. electric vehicle and determine whether the vehicle’s semi-automated driving system was engaged.

Many stars aspire to nab a hit movie franchise, but Zoe Saldana has three of them. She plays Gamora in Marvel’s Guardians of the Galaxy films (and will appear in April 27’s Avengers: Infinity War, alongside every other major character from the Marvel Cinematic Universe). She also appears as Uhura in the Star Trek movies….