Author: rssmasher

Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts–well, brainwave patterns, actually–to turn on a tap and fill a glass of water. Hey, people. Advertising might not be rocket science. But sometimes, it’s neuroscience. Or something. Anyway, the brand, renowned for its T-shirts emblazoned…

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). As 2018 gets underway, there is one issue that should be at the top of everyone’s… Continue reading »

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Branded integrations at sporting events are usually forgettable affairs, with the sponsors seeming interchangeable and often unrelated to whatever they’re slapping their name on. But it would be hard not to notice or remember Old Spice’s “Sweat Mop Boys,” who clean college basketball courts midgame using mops designed to look like sticks of Old Spice…

Major players in the beverage industry including PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors looked to reduce overall spending in 2017, including sponsorship budgets.

Tostitos, the PepsiCo chip maker that was a fixture in Super Bowl ads until a couple of years ago, is taking a different tack this year, offering a site for SB party throwers to create customized
invitations.

ZIG collects pieces of content from big and mid-sized publishers – such as videos, photos and articles – and pulls the most important photos and news bites and packages it back to users in a feed on
the app.

Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the Publicis-owned agency will now create all brand advertising campaigns
inclusive of TV, digital video and display, social media, and outdoor.

Looking to incorporate behavioral analysis from mobile data with out-of-home advertising, Clear Channel Outdoor is introducing what it claims is a first-of-its-kind digital media network in San
Francisco.

The streaming video service has inked a deal with the actor to produce and star in a miniseries adaptation of Joseph Heller’s classic 1961 novel “Catch-22.”

A Viacom-CBS merger would give the new company a 23% share of all Nielsen live program-plus-seven days of time-shifted viewing — more than second-place Disney-ABC Television at 18% and NBCUniversal
at 17%.