Author: rssmasher

During the 2016 US presidential election, news publishers experienced an uptick in engagement. The Trump era has kept that engine going. Politico is no exception, where traffic is up more than 30% year over year. That’s one of the reasons why Politico overhauled its website on Tuesday, showing more stories above the fold and optimizing… Continue reading »

The post Politico: ‘Politics Are Unavoidable – Just Be Smart About Who You’re Reaching’ appeared first on AdExchanger.

The Twitter Official Partner program is now six members deeper. The social network introduced the initiative in June 2015, combining its strategic partners from the Twitter Certified Program and the Twitter Marketing Platform Partner Program and helping match up the appropriate companies with marketers, advertisers and brands. Program manager, ads platform Jillian Blazejewski revealed in…

Ahead of next month’s upfront agency meetings, AMC Networks is creating a standalone data sales group, called AMCN Agility, to oversee its data offerings for clients. The group–which will be run by Adam Gaynor, vp, advertising and data solutions sales at the network–will feature its Aurora Video Targeting Solutions platform for advanced audience segmenting and…

Publicis Groupe’s Starcom USA announced it has won the media account of Red Bull North America, taking over planning, buying, search, social and programmatic duties for the energy drink brand from incumbent Carat following a review. “Red Bull is a cutting-edge brand with incredible vision and we are honored to be selected as their media…

Growing up in Houston, Kelly Hamilton didn’t have what you might call a typical childhood–for Texas or anywhere else. While other kids’ lives revolve around the usual backdrop of suburban subdivisions and soccer practice, Hamilton spent her girlhood with sewing machines and seamstresses. The Hamilton factory, famed for its bespoke shirts, was founded by her…

Apple CEO Tim Cook called for privacy regulation, saying consumers should have more visibility into not only what personal information they share online but how companies stitch together that information to better understand their users.

Following its release of a new, more affordable and Pencil-friendly iPad, and a bunch of snazzy education tools, now Apple has released “Homework.” The two-minute-plus spot feels at once nostalgic and idealistically rooted to the present. In it, narrator Mark Fenske solemnly reads Jack Prelutsky’s classic poem “Homework! Oh, Homework!” while a classroom embarks on…

Cord-cutting and related trends are continuing to fuel a decline in TV ad spending. A new eMarketer forecast shows U.S. TV ad spend declining by half a percent in 2018 to $69.87 billion. This will bring TV’s share of ad spend down to less than a third of U.S. ad revenue in 2018, falling from…

Brad Jakeman, senior advisor and consultant for PepsiCo and the former president of PepsiCo’s Global Beverage Group, is no stranger to controversy as the head of the in-house creative group responsible for one of the biggest brand fails of 2017. At the Advertising Research Foundation’s annual conference on Tuesday, Jakeman sat down with ARF president…

If any network executives were still on the fence about the ratings potential of a well-timed revival, the gargantuan numbers from Roseanne’s return on ABC last night should put the matter to rest. The hour-long premiere of Roseanne in its former Tuesday 8 p.m. time slot garnered a whopping 18.2 million viewers and a 5.1…