Author: rssmasher

Dentsu Aegis Network’s mcgarrybowen announced today that Patrick Lafferty, a 25-year industry vet, is its new U.S. president, replacing Simon Pearce who left to join J. Walter Thompson as CEO of North America earlier this year. Lafferty comes from indie agency Translation, where he served as president for about a year. He will assume the…

Right now we’re probably all hard-pressed to relate Facebook in any productive way to “freedom” or “expression” (worse still, when both words are combined). But agency Wieden + Kennedy Amsterdam can be commended for its might in spinning a story. Its latest work for Facebook in India, “Live What You Love,” released today, manages to…

Pokemon Go made history in 2016 when it amassed $500 million faster than any other gaming app to date. It then broke yet another record by climbing to $1 billion in revenue in just six months. Although its popularity has died down a bit since, the game is still raking in a profit of between…

The Boston Celtics own a record 17 NBA championships. Now, the storied franchise is trying to transfer its success on the hardwood to success on the gaming front, as it prepares to join the upcoming NBA 2K League, the first esports league tied to the National Basketball Association. The line between esports and traditional pro…

It will take 200-plus years to officially reach gender parity, according to the World Economic Forum 2017 Global Gender Gap Report. I don’t know about you, but I don’t have that much time. As we reflect on International Women’s Day tomorrow (March 8), I simultaneously want to drown myself in my morning coffee amid the…

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. If you are going to start a new company or grow an existing one in the marketing technology world, you need to first place a… Continue reading »

The post Complexity Vs. Simplicity: Betting On The Future Of Marketing Technology appeared first on AdExchanger.

From virtual slam dunks to interactive mobile games, Under Armour is finding its groove on Snapchat. Within the roster of brands continually testing new creative and ad formats, Under Armour is trying to rise to the top, and it’s using the social platform as its springboard. The strategy makes sense, as there’s a seemingly rational…

The American workplace remains segregated by gender, and women in majority-male workplaces are more likely than other women to report gender discrimination.

At the beginning of her keynote kicking off Adweek’s Elevate: AI summit–a half-day discussion, at times heated, on the role AI does and will play in marketing–Deloitte Digital CMO Alicia Hatch reminded the audience of another, earlier advancement meant to transform the industry, one that is complement and partner to AI. “Do we really need…

The pay gap between women and men, especially in high-profile industries like finance, continues to be a lightning rod in the debate around workplace inequality. Critics dismiss the pay gap as a myth that doesn’t factor in enough social variables, but comprehensive data from groups like the World Economic Forum has proven that the global…