Author: rssmasher

Dentsu Aegis issued a revised and downgraded 2018 ad-spending growth forecast today, predicting growth of 3.6% to $589.5 billion worldwide. In its June 2017 spending report, the firm had forecast 4.3%
growth for this year.

MoffettNathanson Research estimates Fox will get 49% of its revenues from ad revenue after the deal. Currently it gets 26% of its revenue from advertising.

Influencer marketing has expanded exponentially over the past two years. We’ve seen the industry go from a rising marketing tactic to an essential part of most marketing budgets. Brands and marketers have recently grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns. In fact, Activate by Bloglovin’s research has…

Thiel funded a lawsuit against ‘Gawker’ brought on by former professional wrestler Hulk Hogan. He seemed eager to get back at Gawker after the site published a story about his homosexuality. It’s
likely an acquisition of Gawker’s remaining assets would allow him to remove any stories related to him that remain on the site.

Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a deal she had purchased on Groupon. Now, Haddish has been named as Groupon’s new spokeswoman, and as part of that deal,…

Banks working on Spotify’s unusual public share listing stand to collect a fraction of the fees underwriters typically charge in big IPOs, in a blow to the already beleaguered stock-selling business.

Sir Martin Sorrell predicted in a speech at CES on Friday that the sports rights market is only set to become more crowded as big players enter the fray, “Campaign” reports. Google, Facebook and
Amazon are the new big players that he believes will intensify the battle for the most lucrative sports deals.

The Centro study found that 81% of marketers plan to bring at least some of their programmatic advertising in-house over the next 12 months, while 59% said they will no longer outsource their
programmatic media-buying to a third party by next year.

AdExchanger |

Although GroupM has invested aggressively in programmatic and data-driven marketing technology, Chairman Irwin Gotlieb still adheres to the importance of top funnel marketing. “I believe strongly in a marketing funnel, and that broad targeting will continue to remain an essential part of marketing,” he told AdExchanger. “If I focus my effort on picking the lowest… Continue reading »

The post GroupM’s Irwin Gotlieb: Marketers Ignore Long-Term Brand Building “At Their Own Peril” appeared first on AdExchanger.