Sonos Pulls Facebook Ads Following the Cambridge Analytica Scandal

Speaker manufacturer Sonos said in a blog post today that it was pulling its ads from Facebook and other tech platforms next week because the company is “concerned by the recent revelations about Facebook and the exploitation of its platform.” Starting Monday, the company is dropping ads from Facebook, Instagram, Google and Twitter, and will…

Powered by WPeMatico

How Embracing a Political POV Can Forge a Deeper Connection to Consumers

Brands have power when they have a purpose, a strong point of view that they can use to change the world around them. Granted, there are risks, but they can be mitigated through authenticity. In their article “Consumers Turn Shopping Into a Political Statement,” the Financial Times said, “67 percent of people will try a…

Powered by WPeMatico

Instagram: Here’s How to Add a Profile Link or Hashtag to Your Bio

Instagram introduced the ability earlier this week for users to add profile links and hashtags to their bios. Our guide will show you how this feature works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap the profile button in the bottom-right corner of the screen. Step 2: Tap “Edit…

Powered by WPeMatico

Busy Time For Wavemaker As It Fights To Win, Retain Business

It’s also trying to justify its new proposition. This week alone the shop received both good and bad news from clients.

Powered by WPeMatico

Media Stocks Dinged: Trade War Fears, Facebook Woes Blamed

Due to big tariffs against other countries that are coming, major market indexes were hit with steep 2.5% to 3% declines on Thursday — with media stocks with caught in the downdraft.

Powered by WPeMatico

NBC News Readies ‘Broad Redesign’ Of Digital Platforms

First up: a new home page for NBCNews.com, introduced in beta on Thursday. The redesign emphasizes photos, video and other imagery, with layouts that can change with the news cycle to highlight one
big story or a number of smaller ones.

Powered by WPeMatico

Mindshare’s New Planning Service: All In A Day’s Work (And Not A Minute More)

With a new service, the GroupM shop vows to deliver a viable media plan in 24 hours or your money back.

Powered by WPeMatico

Music Revenues Rise Double Digits In 2017

Streaming media platforms remain profitable for the music business — especially with paid streaming subscriptions. U.S. music industry revenues rose 16.5% to $8.7 billion in 2017 (from $7.5 billion),
according to the Recording Industry Association of America.

Powered by WPeMatico

Google Search Taking A Backseat To YouTube?

Using machine learning and linguistic algorithms to determine what gets the most mentions by companies on their earnings calls, analysts firm CB Insights can tell where companies are headed and what
the focus should be for their executives.

Powered by WPeMatico