Author: rssmasher

TMW Unlimited created a video for The Chartered Management Institute (CMI) ahead of International Women’s Day (Thursday, March 8) illustrating what not to do in the workplace, starring comedians Stevie Martin and Thom Tuck. The tongue-in-cheek “Gender Inequality: A How-To Guide” shares “quick and easy tips for creating imbalance in the workplace,” beginning with Tuck…

The 90th Academy Awards took home an award of its own: most interactions across Facebook, Twitter and Instagram, according to the Nielsen Social Content Ratings for the week of Feb. 26. The Oscars on ABC tallied 22.981 million interactions across the social network, blowing away the competition. World Wrestling Entertainment fare on USA Network grabbed…

There’s plenty of talk in storytelling about the “hero’s journey,” but frankly, a story is only ever as strong as its villain. It’s the figure that encapsulates the hero’s ultimate conflict, the darkness that must be eclipsed to ensure success. A great video game is no exception to this rule. How do you get people…

With SXSW about to kick off, it’s a good time to be thinking about the technologies poised to transform how we live and work. Voice platforms brought to us by Amazon’s Alexa, Google Home, Apple’s Siri, Microsoft’s Cortana and Samsung’s Bixby are all vying to change how we interact with technology, and the “voice wars”…

American Catholics continue to have a favorable opinion of Francis. Yet there are signs of growing disenchantment with the Argentine pontiff, particularly among Catholic Republicans.

The deal is significant because it marks a major push to bring together OTT and connected TV advertising — growing fast, but still new to local advertisers, who do not have the same access to OTT
marketplaces and customer data that large national advertisers do.

In North America, holding company growth (if you can call it that) was 0.1% in 2017. That’s zero point one percent.

Preliminary results for ABC’s “90th Academy Awards” indicate a massive 20% decline in viewership from a year ago. The early reading of this year’s telecast pulled 26.5 million Nielsen viewers, down
from 33 million a year ago.

“D & G have consistently produced highly creative and very effective work across channels for years,” says Ian Beavis, chief strategy officer at AMCI and one of the jurors.

ESPN The Magazine, People, Forbes,
WebMD and Allrecipes magazines had the highest average monthly audience in 2017, across print and digital, web, mobile web and video platforms, according to the 360° Brand Audience
Report from MPA – The Association of Magazine Media.

ESPN The Magazine had an average monthly audience of about 102.2 million across all platforms, followed by
People (79.7 million), Forbes (68.2 million), WebMD Magazine (59.4 million) and Allrecipes (54 million).

The top five magazines with the highest average
monthly audience growth in 2017 compared to the year prior were: Entrepreneur (39%), Town & Country (34%), Popular Science (25%), W (24%), and Veranda
(22%).

Overall, magazine media audience grew across platforms by 1.4% in 2017 compared to 2016.

Video magazine audiences had the largest percentage gain, with
35.9% growth in 2017.

Print and digital audiences — which include those that consume electronic issues of a publication, such as on an e-reader or app — grew 3.3% in 2017 from
2016.

Web audiences consuming content from magazine brands on a desktop or laptop dipped 10.6%.

Mobile web magazine audiences, which are unique visitors that visit
a site on a mobile device, remained steady, falling by just 0.2% in 2017 compared to the year prior.