Author: rssmasher

Synthetic-identity fraud is one of the fastest growing forms of identity theft—and the hardest to spot and combat. Scammers use phony names and unused Social Security numbers to secure debt, a crime that exposes a vulnerability in the U.S.’s credit-checking system. “It seemed too easy.”

On Sunday night, Three Billboards Outside Ebbing, Missouri scored Oscar wins for its stars, Frances McDormand (best actress) and Sam Rockwell (best supporting actor). The billboard industry thanked the film for bringing attention back to billboards with, well, a few Three Billboards-inspired billboards. (Say that five times fast.) “We wanted to cheer on the movie…

The next time you come across a virtual reality promotion for the next chapter in the Star Wars saga, Accenture might be responsible. Today The Walt Disney Studios announced that it has chosen the self-described professional services company as Innovation Partner for StudioLab, an upcoming initiative that will focus on using emerging tech to create…

GE Appliances announced it has chosen FCB Chicago as its creative agency of record to handle advertising, digital, social and shopper marketing following a competitive review that launched in November. Sources close to the matter told Adweek that FCB beat out longtime incumbent BBDO (which had worked with the larger General Electric since 1920), Ogilvy…

Some commercial shoots are fun-in-the-sun junkets more akin to client-financed tropical vacations than actual work. This wasn’t one of them. The crew from BBDO Toronto and production house Asymetric braved brutal conditions in the desolate Yukon territory and northern British Columbia, with temperatures routinely dipping to 20 below, to shoot a series of visually stunning…

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When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for many stores, it was testing brand appeal against strong short-term revenue, as well as its out-of-home (OOH) media and data services. REI has grown its OOH media from nothing two to three years ago to… Continue reading »

The post Why REI Is Going Out-Of-Home For Its Outside-The-Box Marketing appeared first on AdExchanger.

The post WTF is in-house programmatic? appeared first on Digiday.

Did you know Facebook Messenger allows you to customize your conversations by replacing the default thumbs-up emoji that appears next to the text entry field? You can choose from a variety of emoji, with some of these triggering a special animation when sent in a conversation. Our guide will show you how this feature works….

What do Shaquille O’Neal and Oreo cookies have in common? For one, they’re both soft around the middle. (That’s cool, Shaq, just more of you to love.) They also share a birthday. And it’s today, March 6. Happy National Oreo Day! To celebrate, the NBA icon visits his hometown of Atlanta this afternoon to hand…

Booking giant Hotels.com has concluded a competitive review launched last fall by sending its North American planning and buying business to MediaCom, a company spokesperson confirmed this week. The news marks a significant win for WPP, which is currently in the process of defending several major global accounts including CPG conglomerate Kimberly-Clark. The initial stages…