Author: rssmasher

Women in STEM jobs are more likely than their male counterparts to have experienced discrimination in the workplace and to believe that discrimination is a major reason there are not more women in STEM.

The Buffalo Bills’ first National Football League postseason appearance since 1999 lit up Facebook, Twitter and Instagram during the last two weeks of the league’s regular season and its Wild Card weekend, where the ride came to an abrupt end for the long-suffering franchise. The Bills posted the highest growth on Facebook and Instagram and…

A new Pew Research Center analysis of Census Bureau data takes a broad-based look at the STEM workforce from 1990 to today. Here are seven key findings.

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Condé Nast has long distinguished itself for having the right context to buy ads against. But these days, it’s also focusing on helping advertisers reach new audiences when they buy ads alongside its content with its Spire platform. Condé Nast allows advertisers to use its own data signals to build lookalike audiences and reach more… Continue reading »

The post Condé Nast Sees More Advertisers Using Its Data appeared first on AdExchanger.

Remember that cruise you took a long time ago, probably with the grandparents, where the highlight was the endless (bottomless) buffet? No wonder you haven’t done that again. Carnival Cruise Lines knows the industry has some baggage, so to speak, and aims to wipe away those musty old images with its new “Choose Fun” campaign,…

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijoy Gopalakrishnan, principal at the IRI Media Center of Excellence. This scenario happens all too often in the digital advertising industry: An agency has just conceived and executed a brilliant… Continue reading »

The post Random Control, Random Results: Standards For Sales-Lift Measurement Needed appeared first on AdExchanger.

This Is Us fans are used to the show’s technique of juggling storylines in various time periods, but starting with tonight’s episode, the time jumps won’t stop when the show goes to an ad break. NBC and State Farm are kicking off a multiplatform campaign centered around This Is Us, which includes three 30-second spots…

Global brand experience agency Jack Morton Worldwide welcomed its first chief people officer. Melissa Rose joined the agency’s executive leadership team in the new role and is tasked with helping the agency grow, retain and nurture talent. Working out of the agency’s Boston office, Rose will report directly to Jack Morton chairman and CEO Josh…

Marketers who want to up their social media game are watching the evolution of image analysis intently. The potential value is clear, but the “how” has been less so. Think about all of the data and images that are stored within image-friendly platforms like Instagram and Snapchat. There are more than 3 billion such images…

Disney-ABC Television will have more resources — especially with the added benefit of Fox’s TV/movie production studio, among the biggest pieces of Disney’s $52.4 billion purchase of Fox’s assets.