Author: rssmasher

“In every job that must be done, there is an element of fun. You find the fun and snap! The job’s a game!” Wise words uttered by none other than Mary Poppins, the mack-mommy of gamification. The super nanny blew our minds when she took the arduous task of cleaning a dirty playroom and made…

If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook, it’s probably time to adjust your influencer marketing strategy. Influencer marketing on Pinterest is a whole different ballgame than other social networks, because– surprise!–Pinterest is not a social network. You could say Pinterest is a “visual discovery tool,” or, as…

Although many media/entertainment analysts say consumers will spend more of their paychecks on entertainment — with newer inexpensive digital video platforms and free content available — that is
expected to change.

GroupM has appointed Nick Theakstone to the new role of global chief investment officer. He will be based in London and New York, and report to GroupM global CEO Kelly Clark.

There’s no question that voice has exploded with arrival of Amazon Alexa and Google Home assistant, but with cost effective models such as the Amazon Echo Dot and Google Home Mini, brands should pay extra attention to the voice space this year. With CES around the corner, Adweek takes a look at the world of…

As consulting firms continue to move aggressively into ad agencies’ territory (with major players including Accenture, Deloitte, IBM and PricewaterhouseCoopers), WPP has come back to assert its dominance through Kantar, its data and investment division. Combining four of its existing brands–Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail–the company officially streamlined its consulting…

U.S. fathers today are spending more time caring for their children than they did a half-century ago. Moms, by comparison, still do more of the child care and are more likely than dads to say they are satisfied with the amount of time they spend with their kids.

Brian Krzanich sold shares and exercised stock options worth $39 million while Intel was handling concerns about security flaws in its chips, a highly unusual move that risked attracting regulatory scrutiny, according to lawyers and analysts.

Search engine Baidu is the most-recent company to come under the spotlight, joining Alibaba affiliate Ant Financial and Tencent Holdings, following claims by a provincial consumer group that Baidu illegally obtained users’ personal information.

AdExchanger |

In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to buy their way into ad tech. That tide has turned. These days, strategic acquisitions are more about expanding access to content, audiences and new means of distribution. Just look to media company team-ups like Disney-21st… Continue reading »

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