Author: rssmasher

The Golden Globes are usually billed as Hollywood’s wildest awards telecast. However, the show’s typically freewheeling atmosphere took a backseat this year to the most political telecast ever, as Hollywood’s biggest names assembled and spoke out against the tsunami of disturbing sexual harassment allegations that have come to light in the past three months and…

In a world of tech innovations, new platforms and constant competition, it’s easy for words to lose their meaning, even when the concepts they represent are changing the industry. Pushing any concept too hard, too fast and with too few tools can rapidly morph the buzzy into a buzzword–and “artificial intelligence” isn’t immune, according to…

Each January, tech experts at the Consumer Electronics Show in Las Vegas peer into their crystal balls and declare that “this is the year of something.” For about 10 years, it was the “year of mobile.” After that it was the “year of connected cars,” which was then eclipsed by “the year of smart devices.”…

This week, Las Vegas will become “the world’s gathering place” for consumer technologies. Spanning 11 venues and a whopping 2.5 million square feet, this year’s CES will draw an estimated 170,000 people, including major players from tech giants, heads of startups and renowned tech journalists, all flocking to Sin City to take a peak at…

Most brand experiences will be delivered through AI by 2025. The only question is whether your brand will still exist. Some perspective: When Ray Kroc walked into the McDonald brothers’ restaurant in 1954, he was taken aback with the efficiency and replicability of the facility. That evening, “visions of McDonald’s restaurants dotting crossroads all over…

This year, several major tech companies are planning to debut next-generation virtual-reality hardware, promising to be cheaper–and less tethered–than anything currently on the market. Meanwhile, media and tech companies are racing to create content that people actually want to watch. “I think it’s a content play,” said Intel CMO Steve Fund. “There is not enough…

At a time when diversity remains a front-burner issue within the tech industry, this year’s Consumer Electronics Show–the tech world’s largest conference–is surprisingly lacking in, well, diversity. While, in the past, the agenda-setting conference has showcased powerhouse solo women keynoters such as IBM CEO Ginni Rometty, General Motors CEO Mary Barra and former Yahoo CEO…

While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected. That’s leading marketers, agencies and automakers to transform cars into the next media and marketing platform. Radio once held drivers hostage as the only form of in-car entertainment, said Scott Symonds, managing director of AKQA Media, adding it…

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