Author: rssmasher

Almost three years since signing off from Late Night, David Letterman will be hosting a talk show once again. Netflix announced today that the first episode of his hour-long talk show series, My Next Guest Needs No Introduction With David Letterman, will premiere on Friday, Jan. 12, and will continue through June as a “monthly…

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2017 was a busy year of M&A for the digital media and marketing sector, according to reports released by investment banks JEGI and Luma Partners this week. Last year included 2,000 transactions in the sector hitting $272 billion in deal value, according to JEGI. It was the fourth consecutive year of increasing transaction value in… Continue reading »

The post JEGI And Luma: Mar Tech Spends Big While Ad Tech Cleans Up appeared first on AdExchanger.

When the 75th Golden Globe Awards airs this Sunday, movie buffs will be treated to a wonderful blast from the past, courtesy of Culligan Water. The brand decided to retire its 59-year-running “Hey Culligan Man” ads in favor of an ad that nods to cult-favorite film, The Princess Bride, in the best way possible–with a…

Sports media company theScore launched theScore Fantasy Sports on Instant Games, Facebook’s HTML5 cross-platform gaming service that allows users to play games with their friends on Messenger and News Feed. At launch, the fantasy sports game allows users to compete in daily contests for the National Football League, the National Basketball Association, the National Hockey…

The overall U.S. advertising market will improve 6.7% this year, up from a 2.5% increase in 2017. U.S. advertising gains are expected around the Winter Olympics and political advertising from mid-term
elections in November.

For decades, women’s stories of harassment, assault, rape and abuse have been met with the same phrase: “He said. She said.” Four words that may seem like they’re intended to balance a story have been manipulated and used to upend countless accounts of wrongdoings. In a beautifully simple new 30-second spot, which will debut Sunday…

About six-in-ten Americans (61%) say the use of marijuana should be legalized, reflecting a steady increase over the past decade, according to a Pew Research Center survey. The survey, conducted in October, finds that the share of U.S. adults who support marijuana legalization is little changed from about a year ago – when 57% favored it – but it is nearly double what it was in 2000 (31%).

Amazon has become a more preferred destination for online shopping searches, according to a research report released this week from Forrester Research. Overall, Forrester expects to see search growth
during the next five years.

Businesses and institutions raced to patch computer systems as they tried to gauge the fallout from the disclosure this week of two, long-hidden vulnerabilities affecting chips running most of the world’s computers.

A study noted that two-thirds of marketers will increase spending — slightly — from 16% to 19% of overall media spending going to cross-platform video buying in 2018.