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Fox Is ‘Business As Usual’ In Near Term
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Should Retailers Prioritize Return Strategies to Keep Consumers Happy?
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Everything Old Is New Again, As MGM Finds Data-Driven Ways To Monetize Its Classics
AdExchanger |
MGM Networks is expanding to OTT platforms and expects data-driven TV advertising to revitalize the studio’s library of films and TV shows. Last year, MGM Networks launched an OTT app for the Comet sci-fi channel and saw 120,000 downloads despite minimal promotional spend, said senior VP Todd Parkin. The company plans to launch OTT apps… Continue reading »
The post Everything Old Is New Again, As MGM Finds Data-Driven Ways To Monetize Its Classics appeared first on AdExchanger.
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The Secret Behind My Energy | DailyVee 386
Steven Pinker – The Philosophy of Free Will
Steven Pinker is a Canadian-born American cognitive psychologist, linguist, and popular science author. He is Johnstone Family Professor in the Department of Psychology at Harvard University, and is known for his advocacy of evolutionary psychology and the computational theory of mind.
Recorded, 2016
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January 5th Story of the Day
AdExchanger |
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Finora, senior vice president of data at ShareThis. Marketers now use data-driven initiatives as the backbone of their campaigns more than ever. But with this boom comes the exponential concern about data transparency and… Continue reading »
The post Checks And Balances Are Key To Clean, High-Quality Data appeared first on AdExchanger.
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GDPR: A Shiny Sword In The Fight For Audiences
AdExchanger |
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. A lot has already been said about how General Data Protection Regulation (GDPR) and ePrivacy offer an opportunity for publishers and advertisers to kickstart a new,… Continue reading »
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Comic: Marketer Resolutions
AdExchanger |
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza… Continue reading »
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Renewed Interest In Search; Streaming Video Audiences Dislike Ads
AdExchanger |
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search For Attention Search advertising has been a sleepy mainstay of digital marketing mixes for the past half-decade, but this year “is poised to experience a late-stage renaissance,” writes Forrester associate analyst Brandon Verblow. For one thing, search budgets will benefit because other ad… Continue reading »
The post Renewed Interest In Search; Streaming Video Audiences Dislike Ads appeared first on AdExchanger.
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