Author: rssmasher

It’s that time of the year, when you see the first CES events, parties and panels trickle into your email inbox. For some, this brings memories of previous shenanigans and client dinners; for others, it signals that their 2018 roadmap could probably use a refresh. Or perhaps a restart. In either case, going to Las…

WhatsApp announced that users around the world sent 75 billion messages on New Year’s Eve 2017, including more than 13 billion images and 5 billion videos. This makes New Year’s Eve the platform’s biggest messaging day ever. This figure includes all messages sent on Dec. 31 between midnight and 11:59 p.m. PST. The Facebook-owned messaging…

While Wieden + Kennedy is rethinking DTF for OkCupid, the agency’s new campaign for TurboTax is more WTF. The Intuit-owned tax software brand has rolled out four spots, including one for the Hispanic market, featuring creepy horror scenarios which emphasize that not everything–taxes, for example–is as scary as it seems. The campaign is called “There’s…

Each month, USA Today reaches more than 125 million people across print, online, mobile and tablet consumers of media. That number includes the aforementioned newspaper and the more than 100 local newsrooms (and 3,000 journalists) that make up the USA Today Network, which continues to expand into markets across the country. Because of this rapid…

Most singles are swiping—looking at people’s profile pictures to determine, in about a nanosecond, whether they would like to message them, meet them and potentially have a family with them.

The Publicis Groupe-owned agency will develop a bespoke agency — D+Z — to oversee the account’s media planning and buying across both traditional and digital media.

Sling TV says it brings to comScore “verified” addressable TV impressions and OTT impressions together, to provide advertisers with a better view of their campaign’s performance. comScore says it is
the first company to offer services that measure addressable television impressions across all platforms, including over-the-top.

The Interactive Advertising Bureau and American Association of Advertising Agencies on Thursday released new terms and conditions for long-form video — a significant update to the T&Cs, which were
last updated in 2009.

Americans agree that certain behaviors – like direct personal threats – constitute online harassment. But they are more divided on others, such as sending unkind messages or publicly sharing a private conversation.

The world’s computer-chip and software makers scrambled to respond to the disclosure of two widespread hardware vulnerabilities found by cybersecurity experts that could affect most of the world’s modern computing devices.