Author: rssmasher

In the aftermath of last week’s mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., dozens of groups and organizations have stood up against the National Rifle Association, calling on Congress to enact stricter gun control laws in the United States. Now, major companies are cutting ties with the association, including the First…

Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, rivaled only by word of mouth. According to a first-quarter-2017 report by 4C Insights, overall social media spend was up 60 percent compared with a similar period the previous year. CMO…

Yes, TV networks like high ratings. But as viewers know, TV networks avoid running any advertising when covering real-time tragic events such as shootings.

Linear ratings have continued to fall this season, but ad revenue is on the rise. The national TV advertising spend in January increased 7.1 percent year over year, according to new data from Standard Media Index. That January boost includes a 11.1 percent lift in cable ad revenue and a 2.7 percent jump in broadcast…

During its many years broadcasting the Olympics, NBC has learned the hard way what its viewers will and won’t tolerate when it comes to offering sneak previews of its entertainment shows during Olympics coverage. In 2012, the network aired the premiere of short-lived sitcom Animal Practice in the middle of London’s closing ceremony, which “pissed…

Following the lead of students nationwide inspired by the activism of survivors of the Parkland massacre and citing “customer feedback,” the First National Bank of Omaha stood up to the National Rifle
Association yesterday, saying that it would not renew the contract for its NRA-branded Visa card. That news was followed by Enterprise Holdings, which controls the Alamo, National and Enterprise car
rental brands, announcing that it would stop offering NRA-member discounts.

AdExchanger |

Product-related content is an editorial anchor at GQ, Condé Nast’s men’s lifestyle pub. People who read about brands on GQ’s site spend twice as much time with its content overall – around 14 minutes – and are nearly 10% more likely to return, according to research commissioned from Skimlinks and Parse.ly. That level of engagement validates Condé’s… Continue reading »

The post GQ Buys Into Commerce Content appeared first on AdExchanger.

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daniel Meehan, CEO at PadSquad. On Feb. 15, Chrome began blocking disruptive ad formats in compliance with standards set by the Coalition for Better Ads (CBA). While attention has largely focused on poor ad… Continue reading »

The post Ad Density Can Be Just As Problematic As Bad Ads appeared first on AdExchanger.

AdExchanger |

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza… Continue reading »

The post Comic: To Protect And Serve appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snip Snip P&G will cut $400 million more dollars in agency and production fees before the end of its fiscal year on June 30. That’s in addition to the $750 million the CPG giant has already cut in agency fees since mid-2015, bringing its… Continue reading »

The post P&G Preps Further Agency Cuts; Snap Ramps Up TV-Like Shows appeared first on AdExchanger.