Author: rssmasher

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Mobile And Programmatic: A Growing Relationship

Despite eight consecutive quarters of growth, mobile private marketplaces (PMPs) show no signs of slowing down. In fact, from the fourth quarter of 2016 to the same period in 2017, mobile PMPs’
monetized impression volume increased by 37%.

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The Trend in Online Shopping: Not Shopping Online

The hottest thing in China’s online shopping world is bricks-and-mortar stores. Inman, which started as an online-only women’s fashion brand but has now opened 450 shops, shows why.

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Imagining The Singularity: What Happens When Computers Transcend Us?

Imagining The Singularity: What Happens When Computers Transcend Us?
February 8th, 2018
As computers and artificial intelligence grow in power and capability, it seems ever more likely that we’re approaching “the singularity”: the point where machine intelligence exceeds human intelligence. Could this be the dawn of a technological paradise? Or it could trigger humanity’s doom?

CBC Radio – Featuring Nick Bostrom, Robin Hanson, Chris Eliasmith, Doina Precup, Madeline Ashby, and James McGrath.
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China Leads Race To Treat Cancer By Editing Genes With CRISPR

China Leads Race To Treat Cancer By Editing Genes With CRISPR
February 21st, 2018
Shaorong Deng gets an experimental treatment for cancer of the esophagus that uses his own immune system cells. They have been genetically modified with the gene-editing technique known as CRISPR.

“China is starting to pull ahead of other parts of the world — maybe for the time — in regards to biomedicine,” says Hallam Stevens, an anthropologist at the Nanyang Technological University in Singapore who studies Chinese bioscience. “They’ve been really investing heavily in it over the last couple of decades and it’s starting to pay off in a big way.”
NPR
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AT&T And Bayer Bet On Blockchain To Tame Digital Advertising

AdExchanger |

Major brands like AT&T and Bayer are on a crusade to bring transparency back to the digital media supply chain – and are hoping the blockchain-based solutions they’re testing can be an answer. “Who specifically are those tech providers [in the supply chain] and how much of a fee are they assessing to my working… Continue reading »

The post AT&T And Bayer Bet On Blockchain To Tame Digital Advertising appeared first on AdExchanger.

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Marketers Ignore Retention And Loyalty At Their Peril

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Kiven, founder and chief strategy officer of Signal. CEOs know that the most valuable customers are those they already have. Unfortunately, most marketing campaigns are still oriented toward acquiring new customers… Continue reading »

The post Marketers Ignore Retention And Loyalty At Their Peril appeared first on AdExchanger.

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Google’s Browser Changes Highlight The Need For Better Video Strategies

AdExchanger |

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Field Garthwaite, CEO and co-founder at IRIS TV.   In addition to Facebook’s latest changes to the news feed, the important changes taking place in Google Chrome, the world’s most popular browser, are forcing… Continue reading »

The post Google’s Browser Changes Highlight The Need For Better Video Strategies appeared first on AdExchanger.

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Amazon Is Taking Over the Stock Market, Too

Three technology titans have powered nearly half of the S&P 500’s advance this year, a worrying sign for investors expecting a strengthening economy to lift shares of manufacturers, oil companies and other firms whose fortunes typically improve with growth.

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