Author: rssmasher

Monarch CRM gives Agri-Pulse access to revenue reports that provide it with actionable insights to know when it’s made crucial connection. For niche publishers, an outlet’s ability to reach its target
advertisers has fewer opportunities.

In the first five days of the winter games, NBC says, viewers watched more than 1.31 billion live-streaming video minutes on NBCOlympics.com and the NBC Sports mobile app. That number will only
increase in the days leading up to the closing ceremony.

In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years. National advertising loads grew 3.9% to 11 minutes per hour across all
Nielsen-tracked programming during January 2018. This helped networks keep commercial impressions at a mid-single-digit decline — 7.3% in January 2018.

The rollout of Google Pay began Tuesday. The new app for Android combines Android Pay and Google Wallet into one service. The new payment information that users save in their Google accounts will
become available throughout Google’s services.

Air New Zealand launched a new campaign on its Facebook and Twitter pages called #EmojiJourney. When users see an #EmojiJourney post on the Air New Zealand Facebook or Twitter accounts, they’ll be encouraged to comment or reply with the three emoji that would best describe their ideal New Zealand vacation. After a user leaves an…

Progressive Turnout Project, a Democratic political action committee, launched a Three Billboards Outside Ebbing, Missouri-inspired campaign today demanding stricter gun control laws and specifically calling out House Speaker Paul Ryan for not proposing legislation in the wake of another deadly school shooting. The group’s digital billboard outside Ryan’s Janesville, Wis., congressional office reads: “17 killed…

It’s been six months since Facebook rolled out Facebook Watch, its vertical featuring original series from dozens of publishers and companies like Discovery Communications, Hearst and Quartz. However, of the 50-some shows that were part of Watch’s initial launch, only a handful of series have been picked up for a second season. Make that a…

Legacies are often defined by a great name, and you can’t make a name without a certain amount of stability. In a Nascar family, what’s a better metaphor for stability than a trusty tire brand? That’s the logic driving Goodyear’s “Make a Name” campaign. Created by GSD&M, and released during the Daytona 500, the ad…

Facebook just eliminated the need to hang up and launch a new audio or video chat on Messenger when users want to add more people to the conversation. Product manager Sarah Morris announced in a Newsroom post that group chats on Messenger now feature an “add person” icon, allowing people on the messaging application to…

Vox Media is cutting approximately 50 employees–or about 5 percent of its 1,000-person workforce–from several of its sites and offering “role changes” to a dozen others. In a memo to staffers, CEO Jim Bankoff wrote that “industry changes over the past few months” led to the cuts. Bankoff is referring to algorithm changes at sites…