Author: rssmasher

As the ad industry moves to adopt blockchain, Meta CRO Alanna Gombert says it needs guidance and laws on the books to prevent chaos. The Wyoming Blockchain Coalition reported Monday that the first two
of the five bills proposed have unanimously passed the Wyoming House of Representatives.

Four years ago, the WWE wrestling league launched a curious new product: WWE Network. The network was streamed over-the-top to consumers, featuring all the company’s pay-per-view events live. It
was a bold move, and a disruptive one.

Chip giant Qualcomm is set to raise its bid for NXP Semiconductors to about $44 billion in an effort to win shareholder support for the acquisition and help it fend off a takeover approach from Broadcom.

AdExchanger |

Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to get paid…they wait. And wait. And wait. In the meantime, they owe their own bills to creditors who want cash now. Since the economic crisis in 2008, marketers have slowed down payments to vendors and… Continue reading »

The post Programmatic’s Slow Payment Problem Puts A Strain On The Industry appeared first on AdExchanger.

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Stop me if you’ve heard this one: Guy tells his doctor that his brother thinks he’s a chicken. The doctor says, “Why don’t… Continue reading »

The post The Ad Industry Needs An ‘Amnesty Day’ To Come Clean And Move Forward appeared first on AdExchanger.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Self-Serve Subterfuge DOJ special counsel Robert Mueller’s indictment of 13 Russian nationals sheds more light on how the Russia-backed Internet Research Agency used ad-buying tools from Facebook and other social platforms to influence US voters. “Defendants made various expenditures … including buying political advertisements… Continue reading »

The post Did Russian Meddlers Use A Bidder?; How GDPR Treats Email Addresses appeared first on AdExchanger.

Facebook is contending with a new wave of criticism prompted by the U.S. indictment alleging that Russia manipulated social-media platforms—and by a Facebook executive’s attempts to address the issue.

Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of failure foster cultures reluctant to give up on established ideas and solutions, even when they no longer serve the enterprise and its needs. Illustration: Alex…