Author: rssmasher

It’s easy to hear the enthusiasm in the voice of John Bates, director of product marketing at Adobe Analytics Cloud, when talking about blockchain technology, despite numerous challenges. Blockchain
technology aims to automated the entire media supply chain, from creatives to contracts. Bates says the industry will shift away from focusing on the underlying technology and toward business process
and applications that solve real world problems. He spoke with Data & Programmatic Insider to talk about some of the changes and challenges the advertising industry should expect to see in 2018.

The system is designed to appeal to young consumers through its combination of “clean,” trendy ingredients promising healthful benefits.

President Donald Trump enlisted comments by Facebook Vice President-Ads Rob Goldman to support his claim that Russia’s paid ads on U.S. social media did not influence the outcome of the U.S.
Presidential election. “The Fake News Media never fails,” Trump said in the first of two tweets Saturday afternoon, citing comments made by Goldman on Twitter.

An image of three billboards — evoking the Oscar-nominated film of the same name — materialized in Florida following the massacre at Marjory Stoneman Douglas High School in Parkland, FL. The ones
depicted here in a tweet by activist group @Avaaz, which placed them on the sides of three trucks outside Senator Marco Rubio’s headquarters in Miami, read: “Slaughtered In School,” “And Still No Gun
Control?” and “How Come Marco Rubio?”

Prime-time viewing of this year’s Olympics is down 7% to 22.6 million when looking at all NBC platforms — NBC Television Network, sport cable network NBCSN, and viewing from NBC’s digital platforms
— from Sochi Winter Olympics 24.3 million.

Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks. Instagram has reported that Stories have encouraged…

It’s been nearly a year since I published my first story about blockchain technology being offered as a solution for Madison Avenue’s media-trading woes, and the marketplace has turned into quite a,
well, chain gang. We’ve published about 100 stories about blockchain since then and judging by the rest of the trade and consumer press, it’s on the cusp of being this year’s “Big Data,”
“programmatic,” or “transparency” in terms of industry buzzwords that people sort of understand, but fundamentally end up scratching their head about. I’m not willing to bet any crypto — yet — that
“blockchain” will rank as the Association of National Advertisers’ “Marketing Word of the Year,” but I have to believe it is a contender based on the reaction to Unilever’s disclosure at the IAB
conference last week, that it’s working with IBM to deploy a blockchain that will create a more secure trading infrastructure for its nearly $10 billion a year in marketing spending.

Removing the option to preview an image without visiting the site that hosts it sets an interesting precedent that could extend into publishers’ content and material with copyrights on other sites.

The U.S. is forecast to remain the world’s largest data market in 2018, spending more than $11.4 billion. The UK will become the second-largest world data market, with more than $1.6 billion in
spend.

Facebook, Twitter and Google, just put down those potential news stories and do what you do best: Get of the way and let professionals take the wheel — and/or oversight. In-house journalists, news
producers and editors are not your forte.