Author: rssmasher

Almost three decades after its spot “Lion,” directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts–with everything on an intentionally smaller scale. The original spot, an absolute classic from Ogilvy Paris, featured a woman and a lion fighting over a bottle…

A coup d’etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time? Sorry, you missed this week’s episode of Seinfeld. But no longer. The last year has marked a distinct shift in power…

PokerStars puts on its game face and bids newbies to sign up for some online gambling action in fresh work themed, “You’re already a great poker player.” Hey, why not cash in that 401(k) and really take charge of your financial future, right? “To recruit new players and poker beginners, we had to convince non-expert…

We’ve all heard reports about how Russian operatives created and distributed ads and posts on Facebook between June 2015 and August 2017. The idea was to split the millions of Americans who saw these fabricated stories along party lines, thereby deepening existing hardline, ideological stances around controversial social issues. While it is unknown whether these…

“Seventy-one dead.” “And still no arrests?” “How come?” Three billboards displayed these haunting messages on Thursday outside Grenfell Towers in London–where a massive fire ripped through a 24-story block of public housing flats on June 14, killing 71 people. The campaign–created by community-led organization Justice4Grenfell and BBH Labs–mirrors the 2017 drama film “Three Billboards Outside…

Trade group Paper & Packaging is expanding its three-year-old “How Life Unfolds” campaign to introduce two animated characters.

In a sign of how much the emergence of header bidding has disrupted the digital audience exchange marketplace, Google this week went public with unusual candor about its own header-bidding solution.
The initiative, dubbed “Exchange Bidding,” has been working with ad exchanges and publishers to test a more transparent way of auctioning digital audience impressions. More than 200 publishers
working with OpenX improved the yield on their programmatic ad sales by an average of 48%.

Much of the growth of new pay TV providers like YouTube TV, DirecTV Now, Sling TV, Sony PlayStation Vue and Hulu with Live TV comes from their respective low monthly cost — anywhere from $20 to $50 a
month. This looks good compared to the $110-a-month price tag for traditional pay TV services for cable, satellite and telco companies.

Long proclaimed as a harbinger of a new era of hyper-personalized, targeted and effective marketing, digital continues to struggle to realize its potential. In exchange for offering up data, consumers deserve relevant and personalized content both in site experiences and ads viewed across the web. However, digital media is increasingly riddled with irrelevant and abrasive…

You’ve probably seen their commercials during the Peyongchang Winter Games, but can you name brands behind the pricey Olympics ads? Following this post-Super Bowl attempt, the Adweek video team headed to New York’s Columbus Circle earlier this week for another test of viewers’ brand recall. We asked 10 groups of people to name the brands…