Author: rssmasher

Some Nike commercials are as memorable for their camerawork, and the way they’re shot, as for their celebrity stars or message of inspiration. Guy Ritchie’s stunning 2008 spot “Take It to the Next Level” immediately comes to mind. A decade later, the brand’s newest effort from Wieden + Kennedy London, titled “Nothing Beats a Londoner,”…

Immigrants with past criminal convictions accounted for 74% of all arrests made by ICE agents in fiscal 2017.

Staffers at the U.S. Senate and House Armed Services Committees recently called on the new head of the U.S. Army’s in-house marketing division to brief them on the organization’s advertising efforts, an Army spokesperson confirmed today. The meeting was prompted, at least in part, by Adweek’s recent coverage of those efforts. Elizabeth F. Wilson, who…

If you’re a creative director at an agency you might tune out ads more than the average person–even if the copy is incredibly clever. At least, that was the thinking behind Musicbed’s hypertargeted out-of-home campaign which uses billboards, subway posters and windows to send messages to top creatives like Barton F. Graf’s Gerry Graf, 360i…

Yep, the international arm of Dentsu won $5.2 billion in new business last year. But organic growth for the unit was 0.4%. What does that tell you?

Starting in October, The CW will air prime-time programming on six nights — Monday through Friday and Sunday. As with the other nights for the CW, Sunday night will consist of a two-hour block 8
p.m. ET/PT to 10 p.m. ET/PT.

YouTube TV will start at $40 per month beginning in March, up from $35 per month today. Coinciding with that price increase is the addition of three major channels to its lineup: Turner’s TNT, TBS and
CNN. The company also plans to add MLB Network and NBA TV.

Artificial intelligence and virtual reality are among the trends projected to disrupt business over the next three years and among the five most significant technology trends identified by Accenture
in its annual Technology Vision report. The study comprised a survey of 6,500 executive worldwide conducted by Accenture Labs and Accenture Research. It also included a global online survey of 6,300
business and technology executives in 25 countries.

Google’s Chrome ad blocker, which goes into effect Thursday, will block all ads served on sites that receive a failure notice if the publisher doesn’t comply with the Better Ads Standards within 30
days. One bad ad will not start the filtering, says Kelsey LeBeau, head of publisher partnerships, Google — the site must be a repeat offender.

Content marketing is one of the most difficult forms of marketing to master. First off, it takes a village. A successful content strategy requires writers, designers and media people who understand
how to find the right audience even if it is not through paid media.