Author: rssmasher

Content marketing is one of the most difficult forms of marketing to master. First off, it takes a village. A successful content strategy requires writers, designers and media people who understand
how to find the right audience even if it is not through paid media.

Machinima, the video game culture and entertainment company owned by Warner Bros., is embarking on a significant brand refresh, highlighting how the company has expanded beyond its origins on YouTube
to become a cross-platform entity.

Eric Trump recently announced the latest incarnation of ‘Trump’ magazine on Twitter.

Four months ago, I wrote an “RTBlog” entitled “Ad Tech’s Dirtiest Secret Acronym: WMD,” about the revelations that had been uncovered about how the tools of our trade — programmatic media-buying,
social media, content marketing, and advanced forms of audience segmentation and data targeting — have been weaponized by hostile foreign powers intent on destabilizing America. The revelations came
out thanks to Congressional testimony by the major digital media platforms as part of U.S. counterintelligence investigations surrounding Russia’s influence campaign during the 2016 Presidential
Election and onward. I say onward, because the campaign continues and is expected to accelerate heading into the 2018 Midterm Elections.

Did you know Facebook Messenger allows you to chat with others in secret conversations featuring end-to-end encryption? Our guide will show you how to start a secret conversation in the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Tap the new message button in the top-right corner of…

Lincoln has named Serena Williams as its new celebrity brand ambassador for the 2018 Lincoln Navigator. “Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family and her own clothing line, she sits on major boards and she’s philanthropic–she has all these competing demands on her time,” The…

AdExchanger |

Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models. Accuen’s Q4 revenue declined by $12 million globally and $17 million in the US year over year. Before Q3, when Accuen’s revenues first began declining YoY,  Accuen’s revenue had grown between $18 million and $45 million each quarter… Continue reading »

The post Accuen Continues To Decline As Omnicom Clients Move Away From Trading Desks appeared first on AdExchanger.

AdExchanger |

LiveRamp has acquired B2B audience marketplace Pacific Data Partners to boost its B2B data footprint, the company said Thursday. Terms of the deal were not disclosed. The company’s co-founders, Pieter De Temmerman and Grant Ries, both formerly of BlueKai and Oracle Data Cloud, will join LiveRamp to expand its IdentityLink business and its B2B data… Continue reading »

The post Acxiom’s LiveRamp Acquires Pacific Data Partners To Power B2B Identity appeared first on AdExchanger.

Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery’s Cash4Life scratch-off game offers a delightful little vignette from one man’s unexpected dream. In the :60, created by McCann New York, a swing set squeaks on an abandoned playground in an unnamed small town. The streets are…

Facebook users had their minds on health and wellness in January, as bodyweight exercise, regenerative medicine and spiral vegetable slicer were all Topics to Watch for the month, according to Facebook IQ. Conversation about bodyweight exercise and related terms aerobic exercise, burpee, calisthenics, fitness, functional training, gym, kettlebells, pull-up, squat and strength training was up…