In a consumer survey the agency found that 73% of respondents said that they would buy “premium, mid-priced products if they offered the same level of quality as luxury products.”
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Criteo Revenue And Shares Are Up, But GDPR And ITP Still Loom Large
AdExchanger |
Criteo stock shot up Wednesday morning after the French advertising technology company reported revenues of $674 million in the final quarter of 2017, a 19% gain from the same period the year before, and a 27% jump in gross profits for the year. The Q4 revenue numbers came in at the top end of Criteo’s… Continue reading »
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Why You Should Cut Cable—and What You’ll Miss
YouTube TV’s new lineup makes it the best internet-TV competitor to cable and satellite—but can a $40 plan ever stack up to your cable bundle?
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How Google Benefits From Its Efforts to Block ‘Annoying’ Ads
Starting on Thursday, Google’s Chrome browser will block certain types of online advertisements, a change Google is describing as user friendly. But some in the industry say the ad giant’s move is self-serving, and they contend Google overly influenced the process that selected which ad types to block.
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Arizona Republic Editor Nicole Carroll Named Editor in Chief of USA Today
Gannett looked internally for its new newsroom leader at USA Today, naming Nicole Carroll the new editor in chief. Carroll joins the publication from The Arizona Republic and azcentral.com where she has been vp of news and executive editor since 2015. Carroll, the 2017 Benjamin C. Bradlee Editor of the Year Award-winner, takes over for…
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How Papyrus Leveraged Its NY Fashion Week Partnership to Empower Women on the Runway
When you think New York Fashion Week, you obviously think of fashion brands, and maybe makeup and hair care brands, too. Paper products don’t tend to top the list, but Papyrus has been working with NYFW to change that. This marks Papyrus’ 12th year as an official sponsor of New York Fashion Week, and the…
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Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition
AdExchanger |
Ericsson remains keen on ad tech. On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform that helps telcos monetize their subscriber data. Emodo is housed within a newly created… Continue reading »
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Pinterest Now Lets You Archive Boards, Rearrange Pins and More
Pinterest released a series of new updates, allowing users to better organize their Pins and boards. First, users can now archive boards they no longer need, such as wedding boards. Archived boards are saved in a new section at the bottom of a user’s profile, and only the creator can see their archived boards (they…
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Godiva Causes a Stir in Japan by Urging Women to Stop Buying Chocolates for Male Coworkers
Godiva has made waves in Japan this month by questioning a Valentine’s Day tradition in which women are expected to buy giri choco, or “obligation chocolate,” for male coworkers as a thank-you for their support and cooperation throughout the year. The Belgian chocolatier ran a full-page ad on Feb. 1 in the Nihon Keizaki Shimbun…
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Facebook Users Talked Football in January, While Holidays Occupied Instagrammers
Oprah Winfrey and the National Football League sizzled on Facebook in January, while holidays were on the brains of Instagram users, specifically Martin Luther King Jr. Day and Valentine’s Day, according to Facebook IQ’s lists of Hot Topics for the month. Winfrey and Kevin Gates dominated discussion about people on Facebook, while Instagram users discussed…
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