Author: rssmasher

An interviewer surprised me not long ago with the question: “How does ‘brand love’ compare to personal relationships between individuals?” The term ‘brand love’ is not one that I’ve used a lot but I understood the question and for sure there are some obvious similarities. Keith Reinhard Among other things, your close friends know everything…

From sponsored content on Facebook and Instagram to curated Stories on Snapchat, social media advertising is growing and infiltrating almost every virtual corner of smart devices. According to Invesp, total social ad revenue is expected to reach $15 billion this year, and more than one-half of that total involves mobile social media advertising, with geotargeting…

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Deep-link startup Branch earned its Facebook mobile marketing partner (MMP) stripes on Wednesday and launched an attribution tool for paid media called Universal Ads. Branch is the first MMP added to Facebook’s marketing partner program since around 2013. When the company launched in 2014, it focused on deep-linking across owned-and-operated content – for example, tracking clicks… Continue reading »

The post Branch Snags Facebook Mobile Measurement Badge, Releases Paid Attribution Tech appeared first on AdExchanger.

Breathing. Everybody does it, but it’s especially important for athletes. A new ad for Nike VaporMax Air sneakers features a mix of pro and amateur sports enthusiasts gasping for oxygen as they exert themselves. The :60 starts out slow, as each person gears up for the task at hand–a sprint, a swim, a dead-lift, a…

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FTD Companies, parent company of online floral delivery brands ProFlowers and Interflora, wants to get back to the basics of brand marketing. “Our company, like many brands, has been obsessed with directly attributable, perfectly measured marketing for the last five years,” said Jeff Severts, CMO of FTD Companies, who previously served as CMO of Ulta… Continue reading »

The post Performance Marketer ProFlowers Renews Its Vow To Build The Brand appeared first on AdExchanger.

Talking teddy bears. Boxes of candy. Jewelry. Greeting cards covered with hearts. These may sound like typical Valentine’s Day gifts for your sweetie-pie. But at the One Love Foundations’s #LoveBetter pop-up shop in New York City, such items aren’t exactly tokens of affection. They’re not even for sale. Rather, the products are designed to start…

Between Generation X, millennials and Gen Y, marketers are getting pulled in every direction. Take the millennial segment of 18- to 34-year-olds. At 18, you’re likely starting college; at 23, you’re probably hunting for your first job; at 27, you’re embarking on a career path; and at 32, you’re starting to put roots down, buying…

Netflix has turned into the biggest competitor of not only streaming services, but broadcast and cable outlets, many of which have formulated plans to fight back against the streaming giant this year. And while Netflix is contributing to the decline in this season’s linear ratings, it is also simultaneously boosting the ratings of some of…

21st Century Fox has adopted a “business as usual” approach to its TV dealings until Disney’s $52.4 billion deal to acquire the company passes the regulatory process. But Ryan Murphy, its TV studio’s most prolific producer, didn’t get the memo. Last night, Netflix revealed that it had poached Murphy–Adweek’s reigning TV Creator of the Year–with…

The sky was blue, the clouds were gone, the sun was out and there they were, seven influencers with five- and six-digit follower counts doing what they do best: capturing awe inspiring content on their phones and cameras for a cruise line campaign. The seven influencers moved deliberately, snapping photos from all angles and at…