Author: rssmasher

A WFA study forecasts that programmatic will account for an average 28% of digital budgets by the end of this year although a poll of major marketers indicates that just 45% believe they have a fully
transparent relationship with their programmatic partners.

Lotame, one of the world’s largest exchanges for digital third-party data, announced on Friday that it has purged 10 percent of its over 4 billion profiles after identifying them as bots or otherwise fraudulent accounts. Lotame CEO Andy Monfried estimated that 40 percent of all web traffic is fictional. The industry, he said, is facing…

During the next two weeks, big names like Lindsey Vonn, Mikaela Shiffrin, Nathan Chen and Chloe Kim will dominate NBC’s Olympics coverage. But the Games’ advertisers will be focused on a different moniker: TAD. That’s short for Total Audience Delivery, the metric that NBCUniversal is now using in its ratings guarantees to Olympics advertisers. TAD…

Days before the IAB Leadership Summit kicks off, the IAB Tech Lab has released an OpenRTB advisory for the GDPR, which goes into effect May 25, 2018 and requires all companies that process data about
a person using the internet in Europe to comply with strict rules and regulations promoting privacy.

Amazon is preparing to launch a delivery service for businesses, positioning it to directly compete with United Parcel Service and FedEx.

Providers need to shift their focus to offer a personalized and seamless customer experience able to deliver relevant content, based on personal tastes, preferences and even past experiences.

Only advertisers can demand real change by making different choices about where they spend their budgets. Advertisers have also come under fire for their role in helping to monetize unsavory websites.
A heated U.S. presidential election put the spotlight on brands that followed their audiences to sites with extreme political slants and divisive content.

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The IAB Tech Lab is tackling the thorny problem of transmitting consent under the European Union’s General Data Protection Regulation. On Friday, the Tech Lab debuted an openRTB feature to convey user consent through the digital supply chain and unveiled plans to launch a GDPR Technical Working Group tasked with helping programmatic advertisers deal with… Continue reading »

The post How The IAB And Ad Tech Plan To Transmit GDPR Consent In Programmatic appeared first on AdExchanger.

Qualcomm rejected Broadcom’s sweetened offer of more than $121 billion but opened the door for the first time to talks with its hostile suitor.