Author: rssmasher

Terms of the deal were not disclosed, although VidCon will operate as an independent subsidiary of Viacom. In a statement, the company said the acquisition of VidCon “will accelerate its participation
and investment in next-generation platforms and expand its focus on live events,” which include Comedy Central’s Clusterfest, and The BET Experience.

With the focus on live sports, the service will also be advertising-supported. Disney is launching the service as a complement to its existing TV channels.

Cable and broadcast affiliate/carriage fees remain the major growing revenue drivers for 21st Century Fox in its most recent reporting period — with advertising revenues losing steam.

It’s the first U.S. win for the agency, since it was formed last year by GroupM, which did it by merging sibling agencies MEC and Maxus.

NBC plans to use Live to serve up some of its live Winter Olympics coverage. The partnership is a no-brainer, considering that NBCUniversal previously invested $500 million in Snap.

The first Streaming Summit, to be held in Las Vegas April 11, will feature three tracks on streaming video, with speakers and topics now being planned. It will expand to two days in New York in
October during the NAB Show New York,

Facebook has failed to comply with a Seattle law requiring companies to reveal detailed information about political ads, according to the city’s Ethics and Elections Commission.

One year ago today, Pinterest went all-in on visual search technology with its introduction of Lens, Shop the Look and Instant Ideas. Pinterest said users are now conducting more than 600 million visual searches every month, up 140 percent year-over-year, and the number of people using Lens has doubled over the past six months. During…

Finding the perfect influencer for your brand or company is a notoriously tricky business. You want someone who connects with your audience, but also who is a safe bet and free of any potential scandals that could impact your brand. That’s exactly why HollyFy, a native advertising platform, was created. The company is designed to…

With an estimated net worth of $140 million, actor Bill Murray is a long way from his adolescence sweating it out as a caddie at the Indian Hill Club in Winnetka, Ill. But as fans know from his movies (notably Caddyshack, written by Murray’s brother Brian) and his books (Cinderella Story: My Life in Golf),…