Author: rssmasher

Pinterest’s unique capabilities as a social shopping platform make it the gift that keeps on giving for brands and influencers who leverage the tool to increase ROI. In our experience, Pinterest leads
all other social networks for driving traffic to our influencer community’s blogs: 67% of social referral traffic is directed from the platform.

Sunday was the first time that all the major streaming services — Netflix, Hulu, and Amazon Prime Video — showed commercials during the game, airing on NBC.

L.A.’s Trailer Park Group, which describes itself as “the largest and fastest-growing content marketing operation in North America,” has made several significant leadership changes as it moves into the next stage of its development. Today, the company announced it has hired Zihla Salinas as chief executive officer and promoted Matthew Brubaker to CEO and creative…

The national conversation on sexual harassment and abuse of power has galvanized a wider discussion about whether consensual office relationships are OK. The answer is: it is complicated.

By default, when you take a new picture or video in the Facebook Messenger application and send it to another user, the picture or video won’t be saved to your device. However, the app also allows you to turn on a setting that will cause these new photos and videos to be saved to your…

OK, who ordered the Big Mac with cheeky, black-and-white, faux-artsy advertising–and bacon? Your burger’s ready! McDonald’s Canada is promoting its “Big Mac x Bacon Limited Edition Collaboration” with madcap monochrome commercials that present pretentious cultural “experts” with exaggerated accents waxing philosophical over the union of two all-beef patties and strips of salt cured pork. (Of…

As professionals across disciplines in the healthcare, retail and financial services industries embrace data-driven decision-making and begin to experience the power of precision available at their fingertips, more marketers are turning to artificial intelligence to improve the efficacy of many parts of the sales cycle. For buyers, the purchase path has been transformed by the…

Silicon Valley’s biggest legal battle in years began on Monday as lawyers from Alphabet Inc.’s Waymo and Uber Technologies Inc. traded barbs in a federal case that could have significant implications for the race to bring robot cars to the streets.

The ads were by turns tasteless, overblown and insignificant — so much so that it might seem the era of big, expensive commercials made especially for the big game is over.

Broadcom made a sweetened offer for Qualcomm that valued it at $121 billion but did little to convince investors the would-be buyer could seal a deal with a company facing challenges from regulators and prominent customers.