Author: rssmasher

Are you a woman who’s always wished you could indulge in a nice snack, but you’re just too darn ashamed of eating something so loud that you may repulse potential male suitors? If so, you’re in luck, because PepsiCo is working on a new project that absolutely no one asked for: women-only snacks. In an…

Instagram recently launched Type mode in Stories, allowing users to share Story posts containing just text, without pictures or videos. With the launch of Type mode, several new font styles also became available for use in Stories’ other modes. Our guide will show you how to switch between font styles in your Stories posts. Note:…

The post Survey: Measuring ad effectiveness appeared first on Digiday.

In the chaos of watching last night’s real Super Bowl commercials on NBC, it was tough to break away for Skittles’ Super Bowl ambush–the Facebook Live stunt it orchestrated during the game in which a single person got to watch its “Super Bowl” ad, with the Facebook audience simply watching the kid watch it. So…

Coca-Cola’s gorgeous, candy-colored 60-second Super Bowl spot, “The Wonder of Us,” from Wieden + Kennedy in Portland, was one of the more inclusive spots of the night. The voiceover in the ad, which is from a poem by copywriter Becca Wadlinger, includes the line, “There’s a Coke for he and she, and her and me…

Ram created one of the most divisive and derided ads of Super Bowl Sunday with its 60-second spot featuring the voice of Martin Luther King Jr., talking about the importance of service. Many Twitter users blasted the ad as commercial exploitation of a Civil Rights icon, and the brand issued a statement before the night…

Broadcom has sweetened its takeover offer of Qualcomm in a deal that would be worth more than $121 billion, turning up the pressure on the takeover target in what would be the largest-ever technology deal.

It is very, very hard to be a greeting card company in the digital age, where we don’t even have time to open our e-cards. (They’re usually just full of inanely grinning dancing heads anyway, so…) But never mind that. So many of the most important things we have to say–take “I love you,” for…

Modeling has been a part of media planning, buying, research and analytics as long as there have been computers to model the effects of media. But the availability of real-time data has shifted the
industry’s focus from regression models that looked at historical data to understand current and future patterns to ones that process real- or near-time data to attribute which pieces of the media
mix are performing best. Last week, CIMM released a study that attempts to tame the burgeoning field in a simple, easy-to-reference way. The report, which was compiled by attribution and modeling
experts Sequent Partners, organizes more than 25 providers of classic marketing-mix modeling, as well as digital, multi-touch and TV attribution services in a uniform and succinct format.

With the passage of the new U.S. tax law, the nation’s tech giants can now more freely dip into their stockpiles of overseas cash. They don’t seem to be in any hurry.