Author: rssmasher

For pop-culture enthusiasts, the Super Bowl halftime performance is one of the most highly anticipated events of the year. Lady Gaga lit up Houston’s NRG Stadium with her performance last year, where she was joined by 300 of Intel’s Shooting Star drones. Tonight’s Pepsi Super Bowl LII Halftime Show performance, delivered by 10-time Grammy Award-winning…

There’s no time like Super Bowl Sunday to fall back into the warm, comforting embrace of a well-worn cultural touchstone. The NFL did not disappoint on that front this year with its Big Game brand spot, which aired during the third quarter and starred those lovable losers, the New York Giants. The campaign, created by…

T-Mobile is taking a new approach to the Super Bowl. The brand has a 60-second spot narrated by Kerry Washington in the third quarter of the Big Game with a message that promotes equality and equal pay. The spot, which was created by its in-house creative team with production assistance by Laundry Service, also uses…

Adweek is bringing you real-time reviews of all the Super Bowl LII commercials immediately after they air. See all of the spots, and our reviews, from the third quarter below. NFL NFL “Touchdown Celebrations to Come”Agency: Grey New Yorko Eli and OBJ made it to Super Bowl Sunday after all. Following the NFL Super Bowl…

Intuit is making its Super Bowl debut with a 15-second spot from agency of record Phenomenon and Passion Animation Studios. The ad is part of Intuit’s first corporate brand campaign, which also includes a long-form online ad from Phenomenon and animation studio Passion Animation Studios, perhaps best known for its Chipotle and Spanish Lottery campaigns….

Ram’s Super Bowl ad featuring a voice sample from Martin Luther King Jr. didn’t make everyone want to run out and buy a truck. Many people took to Twitter to express what they saw as a disrespectful use of the civil rights icon’s words and voice. Wait, why’d the MLK estate let Dodge use King’s…

While rivals like T-Mobile and Sprint have been perennial Super Bowl players, Verizon has stayed away from the big game since 2011. But the carrier just made a grand return to advertising’s biggest stage–with a poignant 60-second spot from McCann New York that put the market leader’s familiar claim in a very different context. The…

On Sunday night during Super Bowl LII, Adweek will bring you real-time reviews of every commercial immediately after it airs. Follow us on Twitter @Adweek, where the reviews will first appear, and be sure to click the links below to see all the ads again and our instant reviews of every one. (Links will go…

Feb. 4 is Super Bowl Sunday this year, but it’s Friends Day every year for Facebook. Facebook reached birthday No. 14 Sunday, and as it has for the last two years, the social network brought back its Friends Day videos, which are pre-populated with photos of users’ memories with their friends. Image choices can be…

Dodge celebrates the Super Bowl in a spot created by Austin agency GSD&M that ran during NBC’s Super Bowl Pregame show. The spot opens with a voiceover extolling the ability of the Super Bowl to “bring an entire nation together” over footage of friends and family enjoying the Big Game. “Whatever magic it is that…