Author: rssmasher

Toyota has released its third and final Super Bowl LII ad this morning. The brand announced earlier in the week that it would be making its biggest Super Bowl appearance to date with two 60-second spots and one 30-second spot. The latest spot to debut, “One Team,” will run immediately following the Toyota Halftime show….

It took longer than NBC Sports had hoped, but its ad sales team sold all its ad inventory for Sunday’s Big Game with just 48 hours to go. “Super Bowl LII is sold out,” said Dan Lovinger, evp of advertising sales, NBC Sports Group, in a statement on Friday night. “We booked record revenue, and…

Crispin Porter + Bogusky today fired Ralph Watson from his role as vp, chief creative officer. “I can confirm that Ralph Watson is no longer with CP+B,” a spokesperson confirmed. The representative declined to elaborate, saying, “We do not comment on the details of any individual personnel decisions at the agency.” Watson first joined the…

Dear chief marketing officers: If you haven’t received the news flash yet, one of your top three tasks to ensure your survival in 2018 and beyond is to develop an Amazon strategy. Let’s start with what we know: The digital duopoly of Google and Facebook, which according to WPP’s Group M ended the year 2017…

Airbnb Inc.’s finance chief, Laurence Tosi, left the home-sharing company after being passed over for a senior strategic role and disagreeing with chief executive Brian Chesky about timing of an IPO.

U.S. researchers spent nearly two decades to design and carry out a definitive study on the health effects of cellphone radiation. The final results, released Friday, are likely to fuel rather than dispel the long-running debate.

AdExchanger |

Some Super Bowl predictions are easy: The big game will attract the largest US TV audience of the year and drive a single-day bonanza of food and beverage purchases. But for brands like Pepsi placing the biggest marketing bets of the year over Super Bowl weekend, establishing ROI is no sure thing. Brands investing in… Continue reading »

The post Pepsi Paid Top Dollar, And Plans To Win The Big Game This Weekend appeared first on AdExchanger.

The vast majority of Super Bowl campaigns, regardless of style or format, are ultimately about brands moving merchandise. The Big Game celebrates consumerism, be it embodied by beer, chips, cars or content management systems like Squarespace. One of this year’s ads, however, will be promoting something different: a new media brand. Hip-hop star Pras–who holds…