Author: rssmasher

Local advertising on mobile devices is estimated to show continued strong growth for the next five years, overtaking local TV as the second-biggest local media platform. Over the next five years,
local mobile advertising is expected to rise by a 17.8% compound annual growth, to $38.7 billion.

Instagram appears to be surpassing Facebook in terms of popularity, indicating a significant shift in social media. Who knew that this photo-sharing application would become one of the most popular apps in the world, particularly among younger demographics? Omnicore has gathered some pretty incredible statistics as to why brands should be engaging with Instagram followers….

The companies, which split as publicly traded stocks in early 2006 after being together since 1999, set up special committees of independent directors to evaluate a potential combination.

This may well be the best help-wanted ad we’ve read lately. While nowhere near “Best Job in the World” caliber, it clearly draws inspiration from that general direction … and sure beats the City of Los Angeles’ slyly horrific call for graphic designers. The gig is for a Professional Slacker. “The ideal applicant takes great…

Mika Brzezinski declared her show “Morning Joe” to be a No-BS Zone Thursday morning and then promptly dismissed “Fire and Fury” author Michael Wolff from the show.

Houseparty has proven itself to be a force to be reckoned with as it continues to redefine the social media landscape. Despite Facebook’s and Snapchat’s 2.072 billion and 178 million users, respectively, the video group chat application is shaking up the industry with just 20 million users. These social media giants are now playing catch…

At a time when it seems there are more opportunities to advertise than ever before, one of Madison Avenue’s most visionary futurists predicts the ability of advertising to actually reach consumers
will decline “20% to 30%” over the next five years. “We will increasingly have less and less advertising,” Publicis Groupe’s Rishad Tobaccowala said during the opening session of CIMM’s Cross-Platform
Media Measurement & Data Summit in New York City Thursday afternoon.

The only thing rarer than a breakout freshman broadcast hit these days is a series that manages to build on those ratings in Season 2. In recent years, shows like Empire, Blindspot and How to Get Away With Murder started strong out of the gate, but their audiences had already begun eroding the following season….

It is the content that must prevail, not the brand. While advertisers tend to focus on brand placement and impression volume, it’s best to focus on the audience first and determine what type of
content the audience needs.

Spark Foundry announced today it won the online and offline media buying business of broadcast network Telemundo and cable channel Universo, both brands of NBCUniversal Telemundo Enterprises. The win comes just in time for the Super Bowl LII, which Universo will air in Spanish on Sunday. “We’re thrilled to team up with these powerhouse Spanish-language…