Author: rssmasher

Watching the new campaign for Dos Equis, viewers may notice one very conspicuous thing missing … well, two things if you count his famous beard. The beer brand’s first major campaign since moving its account from Havas Worldwide to Droga5 last year contains no trace of The Most Interesting Man in the World, or the…

Each year, Google releases a report detailing how many ads it blocked, cleaned and filtered from its digital pipes. The annual report offers both a major sampling of what bots and other bad-actor buyers try to use platforms, and showcases Google’s own efforts in maintaining its marketplace. According to the 2017 report released today, Google…

Reddit is banking on native mobile ads to generate advertiser karma. Starting March 19, advertisers will be able to buy native promoted posts in Reddit’s official iOS app, with Android inventory to follow within the next few weeks, the company said Wednesday. The only visual difference between in-feed native posts and organic posts created by… Continue reading »

The post Reddit Woos Advertisers With In-App Native Ads appeared first on AdExchanger.

The Campbell Soup Company has selected Publicis Groupe as its new agency partner for U.S. retail, creative for Canada and the Asia Pacific region, digital, technology and consumer promotion and global media buying and planning responsibilities, following a review that started in October. The U.S. retail assignment includes creative, strategy and digital duties for Campbell’s…

For as long as social media celebrities have existed, brands have been trying to tap into their star power. The reason is clear: Not only do these new stars have a massive number of loyal fans, but their connection to their audience is authentic and unmitigated by traditional gatekeepers. Considering the intimacy of this connection,…

Google blocked 79 million ads in its network for attempting to send people to malware-infested sites and removed 400,000 of these types of sites in the past year. The company also removed 66 million
of what it calls “trick-to-click” ads and 48 million ads that attempted to get users to install unwanted software.

360 video offers a new potential opportunity for brand marketers, but it’s not without its pitfalls — especially the need to “educate” consumers about its value and even how to use it. Those are
among the top-line findings from a collaborative study conducted by IPG Mediabrands’ Magna Global and IPG Media Lab and YuMe. While consumer awareness and exposure are growing — 56% of consumers
surveyed said they had “experienced” 360 video, many still aren’t sure exactly how to use it, while others find the experience of consuming branded content on it more “overwhelming” than they do via
conventional video formats.

The New Yorker won the award for Public Interest for Ronan Farrow’s coverage of Harvey Weinstein and the award for Feature Photography for Philip Montgomery’s photo-essay “Faces of an Epidemic,” which
covered the opioid epidemic in Ohio.

After a month of speculation that satellite network Dish was going to award its creative agency account to The Richards Group, the companies confirmed today that the deal is sealed.

There’s a direct correlation between consumer adoption of streaming online TV services and the attrition of conventional cable, satellite and telco tv services, according to a nationwide consumer
survey published Monday by UBS. Only 69% of consumers who stream online TV services said they also subscribe to traditional pay TV services — down 24 percentage points from 93% who said so in July
2016.