Author: rssmasher

Pandora, the mostly ad-supported digital music service that has finally embraced programmatic, reported mixed quarterly results, but touted future revenue potential based largely on its programmatic
embrace. To emphasize that, the company used the term “programmatic” seven times during its prepared remarks to investors and securities analysts.

Snapchat’s latest viral filter didn’t include a puppy face or a dancing hot dog. Instead, it focused on a life-size Michael Jordan augmented-reality filter promoting the new, unreleased Air Jordan III Tinker sneakers, which went on sale exclusively via a special QR code within the app. The stunt, which Snapchat pulled off over the NBA…

When Facebook released Messenger in 2011, most people weren’t aware of the capabilities and benefits it would eventually have. Fast-forward to 2017: There are more than 1.3 billion users and 60 million businesses using Messenger. In just the past few months, we’ve seen groundbreaking developments including the introduction of the customer chat plugin, which brings…

Sunday will see the return of TV’s No. 1 show among adults 18-49, and no, we’re not talking about Game of Thrones, The Big Bang Theory, This Is Us or Sunday Night Football. Once again, the top series in TV remains The Walking Dead, which averaged a 7.0 demo rating last year in live-plus-7, putting…

While Facebook remains the leading media source for app marketers across top industry categories, Google made up significant ground over the past year. Google’s continued focus on universal app
campaigns (UAC) is credited for gaining on Facebook.

While having control of 70% of U.S. TV coverage is a powerful asset, it isn’t the only factor that local TV and other advertisers want.

In case you weren’t aware, Major League Soccer, America’s unheralded fifth major sport, returns on March 3. More importantly, 2 Chainz will be there. In the new broadcast spot “Our Soccer” airing in the U.S. and Canada, the rapper cheers on his local team, Atlanta United FC. The work, which also stars Toronto FC and…

Despite eight consecutive quarters of growth, mobile private marketplaces (PMPs) show no signs of slowing down. In fact, from the fourth quarter of 2016 to the same period in 2017, mobile PMPs’
monetized impression volume increased by 37%.

The hottest thing in China’s online shopping world is bricks-and-mortar stores. Inman, which started as an online-only women’s fashion brand but has now opened 450 shops, shows why.