Branded video content produced by traditional TV companies actually outpaced the field, with year-over-year engagement growth of 79%, according to research from Sharablee, which tracks content on
social media for publishers and marketers. The research defines “engagement” as a share, a comment or a reaction (i.e. a Facebook “Like”) from consumers.
social media for publishers and marketers. The research defines “engagement” as a share, a comment or a reaction (i.e. a Facebook “Like”) from consumers.
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